Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Cashback News: 8 Startups helping retail reach customers with digital innovations

Cashback News: 8 Startups helping retail reach customers with digital innovations | Public Relations & Social Marketing Insight | Scoop.it
From cashbackindustry.news - August 17, 2016 11:39 AM

Retailers are trying hard to catch up with consumer demand for products in-store, online, on mobile and other emerging channels. While 90% of US shopping is still done in-store, the value of online, mobile and other channels is increasing quickly. 


CB Insights recently published a fascinating report on 72 companies using technologies like wearables, augmented reality and beacons to bridge the gap between digital and physical shopping. Today, we’re looking at eight of these tech innovators in the coupons and rewards, and loyalty segments to keep you up-to-date with the latest digital tools for retailers.

Jeff Domansky's insight:

Useful update on coupon and loyalty program innovators.

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5 Ecommerce Marketing Staples Overshadowed by Coupons

5 Ecommerce Marketing Staples Overshadowed by Coupons | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - August 17, 2015 4:36 PM

When you’re desperate to spread the word about your ecommerce site and get visitors clicking on products, your first thought may be to blast out a coupon to everyone on your contact list. While coupons definitely work, they’re not the only marketing tools you have in your toolbox. Several other techniques exist and have been proven to work. Try some of the following tactics and watch your conversions grow.,,,

Jeff Domansky's insight:

Take a look at these five alternate conversion strategies to coupons. Recommended reading for marketers. 9/10

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The best of eBates 2014

The best of eBates 2014 | Public Relations & Social Marketing Insight | Scoop.it
From click.ebates.com - January 13, 2015 12:56 PM

Cashback industry leader eBates had a phenomenal year, returning $98,339,477 to consumers. Consumers are now embracing cashback programs and merchants are seeing the benefits of this powerful marketing strategy in driving sales. The future strength of the cashback industry is further reflected in the purchase of eBates for more than $1 billion by Japanese conglomerate Rakuten. 

Jeff Domansky's insight:

The future definitely looks bright for the cashback industry.

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Jeff Domansky's curator insight, January 13, 2015 1:01 PM

The future definitely looks bright for the cashback industry.
Doug Hall's curator insight, January 13, 2015 1:04 PM

The future definitely looks bright for the cashback industry.
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Rescooped by Jeff Domansky from Cashback Industry Insight - global news, trends & information
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Cashback News – Mar 24: Are consumers still cashing in coupons?

Cashback News – Mar 24: Are consumers still cashing in coupons? | Public Relations & Social Marketing Insight | Scoop.it
From cashbackindustry.news - March 24, 2016 5:07 PM
So the question today is: Are consumers still cashing in on coupons? We’ll look at the latest research, the impact of digital coupons and whether consumers still care about their coupons.

According to a report by Invesp, 59% of consumers will use a digital mobile coupon while shopping in 2016. An Inmar 2015 Shopper Study shows while overall coupon redemption is down 13%, digital usage is up. Macy’s, Target and other retailers are experimenting with Near Field Communication (NFC), Wi-Fi or GPS using iBeacons to deliver coupons. Jupiter Research estimates by 2020, beacons will be used to distribute around 1.6 billion coupons to smartphones annually, up from just 11 million this year.

Digital coupons appear to be reducing the impact of coupon fraud and research also shows consumers spend between $10 and $50 more if they get to use a digital coupon. Coupons as E. coli crisis management tool? Seems to be working at Chipotle where the company is rebuilding customer confidence after losing $72 million in the last quarter of 2015 due to its E. coli crisis. 58% of consumers prefer to receive their coupons, discounts and promotions by email says a report from PricewaterhouseCoopers. The report has eight key findings with insight on everything from mobile preferences and loyalty programs to coupons and social media.

Via Douglas G Hall
Jeff Domansky's insight:
Here's a comprehensive look at coupons news and recent research.
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Doug Hall's curator insight, March 24, 2016 4:32 PM
Here's a comprehensive look at coupons news and recent research.
adeline t's curator insight, March 24, 2016 6:03 PM
Here's a comprehensive look at coupons news and recent research.
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Target Tests Beacons For Mobile Coupons

Target Tests Beacons For Mobile Coupons | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - August 9, 2015 3:40 AM

This week Target became the latest retailer to integrate beacon technology into the shopping experience, announcing that it will test using low-energy Bluetooth beacons to deliver coupons and special offers to the mobile devices of shoppers when they’re near the product in question.


Target is currently testing the beacon technology at 50 stores in major markets across the country, including New York City, Chicago, Denver, San Francisco and Seattle. The retail giant plans to limit the number of mobile push notifications sent to each device to two per visit, in order to avoid driving shoppers insane....

Jeff Domansky's insight:

Attention shoppers...

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supposefind's comment, August 12, 2015 11:38 PM
Its really good :)
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