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Scoop.it!
Want to increase conversion? Duh. Want a tedious and complex lesson on CRO (conversion rate optimization) or would you prefer to know the most simple little conversion secret in the digiverse? Sheeshe, Barry, you ask some silly questions (he writes in a strange third person voice shift). Okay, my friend, let’s stroll down Uncomplicated Avenue today. If you want to increase the conversion rate of your web pages, tell your reader what to do next. Loudly. Proudly. Clearly.... 
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Scoop.it!
Are your marketing efforts falling a bit flat? Are open rates, click-through rates, and lead flow less than stellar? If you were 100% honest, would you click on your brand’s latest “download our new white paper” call to action?
Jeff Domansky's insight:
These calls to action are well worth testing.
Scoop.it!
By combining scientific studies on color with some design principles, you can create a great call-to-action button for your website and improve its conversion rate drastically.
Jeff Domansky's insight:
Paul Olyslager shows how to combine scientific studies on color with design to create great call to action buttons for your website.
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Scoop.it!
Sign up for your mailing list, share your content or purchase a product – something that progresses your goals. But how do you get them to take the specific action you want them to? Encouraging a prospective customer to take a desired action is one of the hardest tasks we have as marketers. You need to focus less on beautiful design or amazing copy – and more on creating a powerful and compelling call to action. A clear next step for your visitors, usually in the form of a clickable button....
Jeff Domansky's insight:
If you are getting website traffic but not conversions - use these 5 tips to create a compelling call to action and get more visitors to take action.
Scoop.it!
Increasing visitors to your website is only the first step to reaching your end goal. Constructing and optimizing Call-to-Action designs is equally important. So you’re finally getting the traffic on your website you’ve long desired, but the metrics you’re seeing in your dashboard aren’t translating to anything substantial in terms of results. This is where Call-to-Action (CTA) designs play an important role in helping you reach your goals, whether it’s an increase in ad revenue or getting customers to buy your new products. Here are 11 actionable tips for optimizing your website’s CTA design, so that you can turn those traffic metrics into desired results...
Jeff Domansky's insight:
Here's why calls to action work and what you can do to put them to work for you.
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You increase your conversion rate when you direct readers to an effective call-to-action. This post is a short encyclopedia of CTA advice from Barry Feldman.