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Are your marketing efforts falling a bit flat? Are open rates, click-through rates, and lead flow less than stellar? If you were 100% honest, would you click on your brand’s latest “download our new white paper” call to action?
For many marketers, the challenge isn’t just creating content – it’s making it remarkable. Prospects crave something different. You can pique their interest and curiosity with more compelling calls to action that offer something unique or unusual. Following up a unique CTA with an unusual piece of content is even more powerful....
These calls to action are well worth testing.