Public Relations & Social Marketing Insight

2015 will be a banner year for ‘TV Everywhere’ and delivery of television to smartphones, tablets and other capable devices. Make no mistake, it will happen.

But a look back at how the landscape has evolved shows, that for the very vocal “cord cutters” (those who seek to reduce their dependence on traditional cable channel bundles) or “cord nevers” (those who propose that they will never pay for a traditional cable channel lineup), the universe of content they sought at price points of their choosing never seemed to materialize. In both cases, it seems that perception has swerved far past and missed reality....