Public Relations & Social Marketing Insight

Yes, Growth Hacker is an enormously overwrought buzzword. But, companies are sorely looking for people to take up the mantle and work on startup marketing. College grads and career-changers, be warned. When you search around for a job at your favorite startup (perhaps even on Mashable’s job board?), you’ll start seeing the buzziest of job descriptions: “Growth Hacker.”

 

The name sounds simple enough, but it’s easy to be confused about what a growth hacker is meant to do around the office, and how it differs from other, more traditional positions. Here’s a breakdown of what companies mean by “growth hacker” and when and how you can become one yourself....