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Scoop.it!
The striking ads last just 10 seconds, but the spots are ruffling plenty of feathers.A new PR campaign from the Irish Cancer Societyfeatures short promos on TV and social media with the words: “I want to get cancer.” Each spot shows four different people—a middle-aged couple, a young surfer and a young woman in a relationship. Each person says: “I want to get cancer.”Is it too offensive or powerful PR?...
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Scoop.it!
From
eroi
In many ways stoke could be used interchangeably with the more marketing-friendly word “buzz.” You can think of stoke as buzz around a brand, product or athlete that simultaneously inspires and excites. Stoke isn’t the place to get really granular about product details, features, or techy insights. It’s a lot more about building a story, putting forward your brand and letting potential customers aspire to the life your products can help create. Even specific products can take a backseat in many cases. Ever seen one of those GoPro promotional videos of people doing crazy things in beautiful locations? You know that feeling you get in your gut that you want to go there, and do those things? That’s you getting stoked. Thanks GoPro!...
Jeff Domansky's insight:
Here are some thoughts on "stoke" or Buzz building.
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Scoop.it!
Becoming a truly buzzworthy company isn’t easy. But if you can pull it off, you’ll create a competitive advantage that will carry you through good times and bad. The key ingredients: 1. Sell amazing stuff
Jeff Domansky's insight:
Andy Sernovitz looks at the importance of being buzzworthy.
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It's getting buzz, but is it bad PR or smart? You be the judge.