Your new post is loading...
The buyer’s journey is an important framework for marketing strategy — but what does it look like? How are buyers getting from step one (“Do I have a need?”) to a justified decision? How can marketers harness this knowledge to create campaigns centered around the customer lifecycle?
We’ve all heard this popularly-quoted statistic: that 70% of the buyer’s journey is complete before a buyer even reaches out to sales (SiriusDecisions). Marketers and sales reps alike are having to adjust their strategies to cope with these changing consumer practices. But what can they do about the 70% of the buyer’s journey that they’re missing out on? What are buyers doing during this time? And how can a tool like marketing automation help marketers keep pace with their buyers?...
Here's a detailed look at the buyers journey and how consumers research, find and buy today.
Here's a detailed look at the buyers journey and how consumers research, find and buy today.