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Not only is visual content integral to how we process information, but it also drives increased engagement from our audience.
What does this mean for brand storytellers? We should be investing just as much time and creativity into our visual content as we do for our written content. And yet, visuals are often treated as an afterthought rather than one half of the storytelling duo.
Visual storytelling doesn’t come naturally to many of us design-impaired marketers (myself included). Luckily, there are some established dos and don’ts we can follow to ensure that our visuals are relevant and effective. Here are four best practices for visual storytelling....
What's a story with the pictures? Not much!