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Business Wire and Edelman Financial Communications & Capital Markets today announce the results of a new study supporting the use of visual storytelling in earnings reporting.
In total, 300 retail investors, more than 20 Wall Street professionals and select financial media professionals were surveyed about how earnings data is consumed, comparing traditional quantitative earnings releases with releases featuring visual, creative assets.
The conclusion was a clear consensus that using visual storytelling as a supplementary tool aids in the ultimate goals of investor relations professionals....
You'd think this would be obvious, but investor relations has rarely innovated nor been effectively creative in its presentations in the past.