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Business Wire and Edelman Announce Study Results Supporting Visual Storytelling in Earnings Reporting | Business Wire

Business Wire and Edelman Announce Study Results Supporting Visual Storytelling in Earnings Reporting | Business Wire | Public Relations & Social Marketing Insight | Scoop.it
From www.businesswire.com - March 14, 2016 4:34 PM

Business Wire and Edelman Financial Communications & Capital Markets today announce the results of a new study supporting the use of visual storytelling in earnings reporting.

In total, 300 retail investors, more than 20 Wall Street professionals and select financial media professionals were surveyed about how earnings data is consumed, comparing traditional quantitative earnings releases with releases featuring visual, creative assets.

The conclusion was a clear consensus that using visual storytelling as a supplementary tool aids in the ultimate goals of investor relations professionals....

Jeff Domansky's insight:

You'd think this would be obvious, but investor relations has rarely innovated nor been effectively creative in its presentations in the past.

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How inspiring content can spark sales

How inspiring content can spark sales | Public Relations & Social Marketing Insight | Scoop.it
From www.ragan.com - May 29, 2014 11:19 PM
Why did people donate to help a kid who made a cardboard game arcade? How did a game show boost the sales of IBM? Andrew Davis explains how great storytelling boosts ROI.
Jeff Domansky's insight:

Content marketing should always start with the story. And the results can be sales.

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When Every Company Is A Media Company: Content Marketing's Massive Blunder -SVW

When Every Company Is A Media Company: Content Marketing's Massive Blunder -SVW | Public Relations & Social Marketing Insight | Scoop.it
From www.siliconvalleywatcher.com - March 28, 2014 3:32 AM

...Although companies understand the part about becoming a media company they missed something very important: media companies don’t create media about themselves. This is why companies have problems with the content they produce, people are immediately skeptical about any media that is about the company that produces it — no matter how high the quality.


Take a look at the Nielsen study released this week, commissioned by InPowered. It found that branded content ranked extremely low among consumers but content written by journalists — independent of any brand — ranked very highly....

Jeff Domansky's insight:

Yes, content by independent third parties is are credible when it's written by credible journalists practicing credible journalism.

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Tell the Customer's Story, Not Your Story

Tell the Customer's Story, Not Your Story | Public Relations & Social Marketing Insight | Scoop.it
From www.inc.com - July 18, 2013 1:31 AM

Why are you wasting everyone's time telling your company's story?...


This "look at us! we're so smart!" style of marketing has become woefully common in the post-Facebook era. People--particularly young people, I note--seem convinced that business communication consists of telling people about YOU.But in business, it's never about you. It's always about the customer....

Jeff Domansky's insight:

Great advice for business storytelling: "it's always about the customer."

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Insight Narrator's curator insight, July 18, 2013 6:08 AM

This resonates completely.  Why are so many companies are obsessed with themselves, and not their customers and clients when shining the spotlight on othersis the best way to build great relationships!?
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Sell Your Brand through Storytelling | Social Media Today

Sell Your Brand through Storytelling | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
From socialmediatoday.com - March 19, 2013 9:15 AM

...So the question is: Why is a story so important to your personal branding strategy? First of all, it sets your brand apart as unique. Every brand has its own story to tell, but yours is the only one of its kind. What drives you? Why did you enter the field that you find yourself in today?

 

You’d be surprised at what details will intrigue the reader and give your audience an idea of what your brand is really about. Perhaps one of the most effective characteristics of a story is that it humanizes your brand. It’s easy to launch a brand, but the story behind it can leave your target audience wondering where it came from.

 

What is your actual purpose? What drives your actions? Was it the right opportunity at the right moment? Now consider how your brand has affected others. How have you impacted the lives of those involved with your brand? Has it always gone smoothly? Are you new at this? What’s your experience prior to the creation of your brand? What is the story behind your personal brand?

 

While the story for your brand might satisfy your present audience, the aspects of your personal brand story can turn you from just a brand into the personification they can truly relate to.... 

Jeff Domansky's insight:

This post offered some nice inspiration for business storytelling. What are you waiting for?

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Rosie Ioane Mulipola's curator insight, March 19, 2013 8:58 PM

This article came across as very interesting to me because i had different thoughts about how people were selling brands, i thought it was through the brands popularity and also through other people having possesing those brands that made people want them too. Be that as it may this article gives a different view of how brands are seen by customers. Story telling of your brand is seen as a branding strategy and with a story to tell it sets your brand apart from other brands. The part that i found most interesting was the bit in the article where it states that one of the most effective characteristics of a story is that it humanizes your brand. Which i believe to be true, people buy brands for all sorts of reasons even the ones that i have stated but with a story behind the brand it leaves your audience or market wondering where the product came from, what is the purpose of the brand, who is behind the brand. As well as that with the many details provided in the story telling of your brand it intrigues your audience and gives them a fair idea of what your brand is all about. This articvle was a very good read.
Ashleigh Davis's comment March 20, 2013 12:50 AM
By setting yourself apart from the rest of the pack, you can give your brand a point of difference. A story supplies consumers with something they can relate to, and a reason to buy into the experience of the brand or product you are selling. I think you're right, by intriguing an audience with a backstory. With the huge amount of choice in regard to any purchase these days, consumers are becoming as investigative as ever about the products they choose to buy and the brands they choose to support.
Ishika Nair's comment, March 20, 2013 5:13 AM
I agree with the comments. A brands purpose is to show features of a story that improves your brand. It is easy to launch but the story behind it captures the audience attention. The detail you give for your brand targerts the audience what your brand excels in.
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Defining Thought Leadership in a Business Blog | Lou Hoffman

Defining Thought Leadership in a Business Blog | Lou Hoffman | Public Relations & Social Marketing Insight | Scoop.it
From www.ishmaelscorner.com - September 2, 2014 9:55 AM

...When it comes to organic search, Google and other search engines place a premium on backlinks. They interpret backlinks as “votes” for the content.Of course, to generate backlinks, you must create content that prompts other digital properties to share your content with their audiences.


For the type of content that grades out as shareable, it’s typically not product information or a personnel announcement or an industry award — information we characterize as company-centric. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs.In short, thought leadership plays at the industry level, not the company level, ideally offering takes that can’t be found elsewhere.


Such dot-connecting points to blogging as one of the best platforms for thought leadership....

Jeff Domansky's insight:

Lou Hoffman shows how blogging can be an essential part of building thought leadership.

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Why Storytelling Matters for PR | Sarah Skerik

Why Storytelling Matters for PR | Sarah Skerik | Public Relations & Social Marketing Insight | Scoop.it
From blog.prnewswire.com - May 7, 2014 11:25 PM

There’s a lot of talk about storytelling today amongst communicators, and for good reason.   In our frenetic, always-on, socially-connected, information fueled environments, information is continually washing over us.  A few things stick, and those are generally stories.

The key to a good story is found in the audience’s ability to relate strongly to something in the story, which naturally builds affinity.  And affinity is important to brands.

A good narrative can also spur the audience to act.  The best social media campaigns are all underpinned with strong stories....

Jeff Domansky's insight:

Storytelling can fit into many PR places, including news releases, and generate surprising results says Sarah Skerik.

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5 Ways to Use Pictures to Tell Visual Stories With Social Media |

5 Ways to Use Pictures to Tell Visual Stories With Social Media | | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediaexaminer.com - March 12, 2014 3:54 AM

Find out how telling visual stories with images or video on Twitter, Instagram, Pinterest, Tumblr and YouTube will help you reach connect with your audience.


Are you sharing your stories with your fans?


Do you use pictures in your social marketing?


People want pictures in their social channels.


When done right, these pictures become visual stories.


In this article, I’ll show you how five brands are using pictures to share their stories and why that’s important....

Jeff Domansky's insight:

Ekaterina Walter offers sound advice for better storytelling with pictures.

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aanve's curator insight, March 12, 2014 10:59 PM

www.aanve.com

 
Ali Anani's curator insight, March 13, 2014 4:26 PM

Images and videos are connecting bridges with your fans
Michele Tsoi's curator insight, March 17, 2014 4:17 PM

Often we gloss over a picture as a last thought to a post, or we load one up to do some hard selling.

 

If we are imaginative, we write a thought provoking line or make some funny remark and then let the picture sit like some ornament on our web page.

 

This post illustrates some good points as to why that is a big missed opportunity to tell your story. After all, what's a story without pictures? and the more compelling your pictures, the most engrossed the readers will be.

 

Take them on a journey, their journey with you as a guide; and like the pied piper, you will gain many followers.
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Advice For Building A Global Tech Company In The Middle Of Nowhere

Advice For Building A Global Tech Company In The Middle Of Nowhere | Public Relations & Social Marketing Insight | Scoop.it
From www.fastcompany.com - May 1, 2013 2:25 AM

Is relocating your nascent company to a startup hotbed worth the price of admission A Renobased entrepreneur weighs the pros and cons....

 

... Creating a startup is hard enough without the additional expense and stress of moving, of not having friends and family around, and of not knowing where the best restaurants are. So I decided I had to make my new venture work in the place where I was already established.

 

My point is that while there are benefits to planting yourself in a hub, there are plenty of advantages to setting up shop in a more isolated place. For starters, when I started ShortStack three years ago, I already knew where the best brew pub in Reno, Nevada was--so I haven’t wasted any time or money on bad beer! Here’s how to start a business wherever you are...

Jeff Domansky's insight:

Good storytelling about small business challenges and choices.

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