Your new post is loading...
Your business is unsustainable in its present form. It doesn’t matter what you make, or sell, or offer. If you continue to embrace “business as usual,” you are doomed.
That was the bottom-line message offered by Alexander Osterwalder, co-author of Business Model Generator, in his Day Two keynote at the Front End of Innovation conference in Boston this week. As I learned in my days at Forrester Research, whether you are writing a research report or giving a speech, there’s nothing like starting off with a little fear, uncertainty and doubt (FUD) to get people’s attention.
Osterwalder introduced the crowd to his Business Model Canvas (BMC), which is a tool that allows people to make existing or new business models tangible so they can be discussed. There are 9 components to the BMC: Customer Segments, Customer Relationships, Channels, Value Propositions, Key Activities, Key Resources, Key Partners, Cost Structure, and Revenue Streams....
For marketing strategists and those who like to explore social business this is an interesting post. His Business Model Canvas we'll get you thinking about your business in very different ways.