Public Relations & Social Marketing Insight

Valuable employee comms debate on John Cass' blog...

The Best Buy Ethics blog was the subject of one of my blog posts recently. I thought the content strategy of describing instances of errors of judgement by employees was a communications blunder, and and as a result I received a lot of feedback from the community. Here's a synopsis of some of the comments on my blog, and some answers by back channel messaging from several senior colleagues in communications...

The ethical overhaul TechCrunch's founder wants to make of journalism is even bigger than it seems...

...Here's what's interesting about this situation to me: the set of solutions to common information problems that we call journalism is coming unglued as different types of publications become possible on the Internet.

The generally accepted sense of journalistic ethics says you shouldn't have financial conflicts of interest and that this is not negotiable at the individual level. Journalism ethics reside in publications and more broadly within the idea of the fourth estate....