...A “super bloggers” panel convened at Advertising Week in New York on Thursday, sharing their perspectives on editorial content and sponsored posts with moderator Manoush Zomorodi, host of WNYC’s New Tech City radio show. They included Ben Bowers, founder of Gear Patrol, Julie Carlson, editor-in-chief of Remodelista, Emily Schuman, founder and editor of Cupcakes and Cashmere, and Joy Wilson, founder of Joy the Baker.
While their blogs cover consumer categories like home design, baking, fashion and gadgets, their approaches also apply on the corporate side. Some areas below serve as reminders, while other issues like sponsored content are more recent...
Here's the business case for blogging from Neil Patel. It's compelling whether you're B2C or B2B.