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Scoop.it!
A recent study revealed that 99% of brands are on Twitter. Although small businesses may have paved the way for Twitter marketing success, the world's largest brands are adopting the platform a both a customer service and marketing tool at an increasing rate. Via Lauren Moss
Jeff Domansky's insight:
Branding hits Twitter big time. 
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I actually really enjoyed this atricle because I use twitter and it was pretty cool to see the bussiness part about it.
Which brands rule twitter? Customer service, sales, social commerce, fundraising and authenticity.
A visual breakdown of brands which use twitter to engage with their consumers effectively.