Public Relations & Social Marketing Insight

In SEO’s never-ending evolution, algorithms are continually assessing different elements to determine where brands rank. I remember the time, “back in the day,” when you could often get ahead with only rudimentary SEO tactics like keywords stuffing, e-zine posting, and even article spinning.

Oh, but how things have changed. Search engines have never been more sophisticated, and Google is relentless in its pursuits of providing users with the best experience possible.

One element of SEO in particular that’s garnered a lot of attention recently is brand signals....

...Style guides can save you time, money, and tons of frustration down the road, making your marketing materials easier to maintain and create. Consider it like an extension of well-commented markup; it gives you instructions for exactly how things should be done, and sometimes even insight into why.

If you’re not convinced you need one for pretty much every brand or company you work with, or if you’re not sure how to create one, read on….

...Brand is the story you tell and the position you occupy in people's minds. Do they file you under "high-end bespoke couture"—or "fast fashion?"

There are markets and target audiences for everything but it's your job as a business owner or marketing leader to be crystal clear about the image for which you're aiming and how that influences everything from pricing to distribution to customer experience to—yes—visual identity....

Marketers always want to know how customers want to engage with brands. To better understand the shifting consumer-brand relationship, IBM conducted the 2014 IBM Consumer Products Study, which revealed some stunning revelations. “We found that brand loyalty is no longer a relevant measure,” the study says...