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Curated by Jeff Domansky
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Sundance's First Digital Storytelling Conference Showcases the Best in Brand Videos

Sundance's First Digital Storytelling Conference Showcases the Best in Brand Videos | Public Relations & Social Marketing Insight | Scoop.it
From www.adweek.com - January 19, 2016 11:45 PM

As digital video and streaming services continue to recast the viewing landscape, a handful of digital executives and Sundance Film Festival attendees pushed to have the burgeoning videosphere represented during one of filmmaking's highest-profile events—and Rick Parkhill, CEO of VMA Media, made it happen.


After securing support from sponsors Twitter, Fullscreen, Maker, Zefr, Above Average, Hulu and Naritiv, he persuaded festival organizers that this was, in fact, a viable extension, and Digital Storytelling was born. The event kicks off Thursday, Jan. 21, on the eve of the film festival, with additional sponsors including CNN's Courageous content studio, Fox Network Group's True(x) and The Huffington Post signing on....

Jeff Domansky's insight:

Storytelling moves up the creative food chain at the Sundance Film Festival. Learn some interesting perspectives on brand storytelling.

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Effective storytelling for business

Effective storytelling for business | Public Relations & Social Marketing Insight | Scoop.it
From www.webinknow.com - February 18, 2013 3:34 PM

As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling.

 

Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product." This just doesn't hold people's attention.

 

How interesting would a book or movie be were it to have this plot?:
Boy meets girl.
They fall in love.
They get married.

 

That's what most people do with their business writing.

 

Effective storytelling

The best stories drip with conflict. They have a hero and sometimes a villain. There is a story arc. As a writing teacher once told me: "Writing without conflict is propaganda."

Jeff Domansky's insight:

Thanks to Gregg Morris and Karen Dietz for sharing this post on business storytelling basics.

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Denyse Drummond-Dunn's curator insight, February 19, 2013 3:59 AM

I can never get enough tips and tricks for improving our essential storytelling skills. No excuse not to be brilliant at it these days. 
Two Pens's curator insight, February 19, 2013 11:30 PM

All business have conflict: lack of sales, poor service, employee malaise... 

The issue is often that management doesn't want to talk about the negative but you have to have a hellish situation in order to make a story compelling. 
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Evolving Stories from Marketed Communication To Co-Creation | THE SOCIAL CMO Blog

Evolving Stories from Marketed Communication To Co-Creation | THE SOCIAL CMO Blog | Public Relations & Social Marketing Insight | Scoop.it
From www.thesocialcmo.com - May 16, 2014 11:30 AM

THEME#7 OF POST SERIES ON HUMANIZING BRAND STORYTELLING


Not all brand stories are created equal. Nor do they have the same social value. The traditional process of brand storytelling that uses advertising, collateral, digital etc., is a process owned and led by a brand/business and their agency partners. Such forms of brand communication will usually attempt to talk “to” people through an out-bound (push) marketing approach (see Theme #2 regarding Mass Media Push).


Contrast this to brand stories born externally, crafted by people about brands, and in collaboration with brands. These stories are usually inspired by direct experiences, emotional connections, and engagement opportunities that allow people to be heard, and/or co-create directly with brands themselves. The outcomes are people-powered brand stories that represent a new form of value, or social currency.


As more than 80% of all online content is now user generated, the value of user generated brand stories will only grow exponentially. The social currency value of content will ultimately depend on the perceived authenticity of the story itself, and the share of human versus manufactured voice, within brand communication....

Jeff Domansky's insight:

In order to build social currency, brands need to embrace people-powered storytelling.

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