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The logo is the most essential part of making any brand recognizable. Hiring a professional designer to create a custom logo can definitely be expensive, especially for most small business owners and individuals who don’t have the budget.
Fortunately, there is a seemingly endless supply of Web-based solutions to help you create logos with relative ease - and these are some of our favorites. Once you're done, head on over to Logo Rank, an AI tool that critiques your new logo design. ... 
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Every business, be it big or small, needs a logo for recognition and establishing an identity. However, not every business gets it right. There are some common mistakes we commit when designing a logo. These mistakes cause us not just embarrassment but loss as well.Let’s have a look at six logo design mistakes committed by designers and business persons that cause logos to fail:
Jeff Domansky's insight:
Six logo design mistakes committed by designers and business persons causing logos to fail.
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Picking out the latest trends in branding, identity and logo design in 2012.
Logo design and branding trends are all around us - and whether you work as an identity designer or are just interested in the intricacies of branding design, we've trawled the web and blogs to bring you the latest trends in logo and branding design.
Notable sources are Bill Gardner's excellent Logo Lounge and its 2012 trend report, which includes many excellent insights – and is pretty much the authority on logo design trends) and Franklin Till's trend report for Computer Arts Collection.... Via brandideas, mojo3
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Logo design is a very important part of building your brand’s identity. “Branding” yourself, is the best way to represent who you are and what you are all about. If designed properly, logos can have an enormous impact on your company’s success. In this post I have assembled an amazing collection of fresh new creative logos for you to be inspired by. I am confident that these new logo designs will get your creative juices flowing. So with no further ado here is your latest dosage of beautifully designed logos. Enjoy!...
Jeff Domansky's insight:
Some gems among this collection though a few look generic or amateurish.
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Brands talk endlessly about attention to individual customers. But Brazilian telecom company Oi has extended that idea to its very logo—a shapeshifting mark that responds to sound and looks different to every customers who speaks to it. "We developed an interactive approach to the identity, experimenting with sound and touch activation, so that there could be as many subtle variations of the Oi logo as there are people who interact with it," says Wolff Olins, the design shop behind it. Wolff Olins worked with digital art and design studio Onformative on the concept. Onformative built bespoke software that allows anyone to animate the Oi logo with any sound at all—including voice, but other things like music too—and then to save their own unique version based on that sound input....
Jeff Domansky's insight:
Shape-shiting logo really is innovative.
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Free logo makers ahead. Check them out.