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Scoop.it!
The logo is the most essential part of making any brand recognizable. Hiring a professional designer to create a custom logo can definitely be expensive, especially for most small business owners and individuals who don’t have the budget.
Fortunately, there is a seemingly endless supply of Web-based solutions to help you create logos with relative ease - and these are some of our favorites. Once you're done, head on over to Logo Rank, an AI tool that critiques your new logo design. ... 
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Scoop.it!
So another year comes to a close and BrandNew have published their now traditional ‘The Best and Worst Identities of 2014′ In which (as the name suggests) they highlight the Best and the Worst of Identity design, all in their opinion of course, but they are usually pretty spot on. Overall I agree with most of the selection of the good and the, ahem, not so good (to put it politely). Here’s a selection of some of our favourites of the year….
Jeff Domansky's insight:
Creativity with your coffee. Enjoy these inspiring visuals. Recommended viewing. 9/10
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For large companies and multinational corporations, rebranding can be a slippery slope. Design trends change with time, so logos often need to be revisited to keep a company’s brand fresh. Because a good logo is so iconic, companies must strike a balance between contemporizing their brand while staying true to the original design. The following are 5 logo redesigns that divided audiences and stirred up no shortage of controversy....
Jeff Domansky's insight:
Logo redesigns don't always go as planned
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Your logo is a visual representation of everything your company stands for. And with a statement like that, who wouldn’t be overwhelmed? It can be a difficult undertaking to sum up you or your clients’ entire brand identity in just an image or logotype. So where do you begin? Inspiration is the first thing that comes to mind. Here at Go Media we often ask clients to send us some logos they like to get a sense of their aesthetic taste. Of course we have an in-depth discovery meeting where we glean as much information about their company to create the most representative logo for their brand....
Jeff Domansky's insight:
Oh, c'mon. You know you want to take creativity break with your coffee. ;-)
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From the days of hand cut letterforms, through the wave of digital technology and into current day, logo design has wonderfully transformed, adapted and shape-shifted. What logo design trends lie ahead in 2015?Here are 10 predictions based on logo designs of recent times....
Jeff Domansky's insight:
Since the early days of design, logos have transformed, adapted and shape-shifted. What logo design trends lie ahead in 2015? Here's 10 predictions from 99 Designs. Creativity with your coffee and recommended viewing for designers, bloggers, creative marketers and PR pros. 9/10
Radosław Kwieciński's curator insight,
January 15, 2015 3:06 PM
Trendy w projektowaniu logotypów na rok 2015. Dla aktywnie pracującego grafika - bezcenne.
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Many agencies have launched their own incubators and accelerators in the past few years. Learn about 16 cool products agencies have launched.Agencies have, within their walls, some of the most brilliant creative and strategic minds. But these creatives are subject to the volatile business of agencies: Project work that comes and goes, relationships with risk-adverse clients, and billing rates that are stagnant.Agencies believe they are in the services business, so that is what they do. But in reality, they have the knowledge, expertise, and experience necessary to create products, services, and software.That's why so many agencies have launched their own incubators and accelerators in the past few years....
Jeff Domansky's insight:
Many agencies have launched their own incubators and accelerators in the past few years. This is REAL creativity!
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Here at WDL, we never get tired of great logo design. This is why today we have a new selection of inspiring logos to show you. These logos are minimalist and beautiful. They use simple lines and great typography, proving that you don’t need to over design to represent your brand in a bold way..
Jeff Domansky's insight:
Gisele Muller shares a wonderful collection of minimalist logos. Enjoy some creativity with your coffee.
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A fresh and liberating approach to defining a brand and why we ought to consider total brand consistency as an unachievable ideal.
The practice of branding is undergoing a deep transformation — a change brought about by our kaleidoscopic postmodern culture, the development of communication technology and rapid globalization.
In prior decades, brand managers aimed to establish their products and services primarily by way of consistency and repetition. A brand’s voice and message were to be the same, independent of marketing channel. The goal of the designer was to define identity systems that would ensure compliance and coherence in all of the brand’s manifestations, as codified in brand identity style guides....
Jeff Domansky's insight:
Excellent and extensive look into branding and design.
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Free logo makers ahead. Check them out.