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Scoop.it!
One of the biggest challenges of a new branding project is ensuring your design is consistent across all platforms, touch points and territories. The worst mistake you can make is to create a brand that is impossible and impractical for the client to implement and use. So how do you do create the perfect branding in an increasingly complex world? Here are five tips from leading designers…... 
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Scoop.it!
The same leaders who use the phrase: “Let’s all get on the same page”, then send out 110 slide Powerpoint presentations. We take it serious enough to create a Brand Strategy Roadmap that you can use to frame the next 5 years of your brand strategy, and fit it on one page. This way, you really can get everyone on the same page. The master brand strategy roadmap Having the brand road map on one page can help align everyone that works on a brand. This is especially useful when managing a Branded House or Master Brand where there are various people in your organization that each run a small part of the brand. The road map helps guide everyone and keep them aligned. Here’s the one I use that has all the key elements....
Jeff Domansky's insight:
Graham Robertson shows how to get your brand strategy and team onto one page. Recommended reading. 9/10
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How can you set up the right strategy to help protect your brand from negative influences?
Online reputation management (ORM) has become a critical component to many corporate branding campaigns in 2011. With all of the online conversations happening today, the ability to replace positive sentiment with the negative is a primary goal of any reputation management strategy. At this moment, do you know what is being said about you, your brand, or your company? Right or wrong, what is being said online can have a major influence on what others think about you....
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However not many brands and marketers have been successful in deploying omni-channel strategies for a simple reason – we are operating on top of an increasingly broken and fragmented ecosystem that is CHANNEL FOCUSED and not CHANNEL AGNOSTIC. The shift requires fundamental change; I call these the FIRST PRINCIPLES OF AN OMNI-CHANNEL STRATEGY (in no specific order)....
Jeff Domansky's insight:
Higher level thinking to help you develop your more effective omni-channel marketing strategy.
Scoop.it!
Want to make 2014 a great year for your brand and business? Here are the 10 trends we at Jack Morton believe will make a difference for brands in the year to come.
Jeff Domansky's insight:
Creative presentation, useful insight for branding, marketing and PR pros.
bradkerr's curator insight,
November 15, 2013 3:42 PM
Want to know where things are heading in 2014 and beyond? These aren't fairytales...they are happening now. |
How to make sure your branding is consistent across different touch points, platforms and territories.