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We speak to two of the people involved in creating the news outlet's latest Snowfall-like immersive multimedia project....
Last week The New York Times website published a story called The Jockey, followed by publication in the sports section of the print edition on Sunday.
The Jockey is the latest immersive or multimedia reading experience created by the news outlet that brought us Snow Fall. The Jockey tells the story of Russell Baze, the first North American jockey to ride in 50,000 races, and does so through long-form text, video and moving graphics.This immersive story has a sponsor. Some have interpreted this as native advertising or sponsored content, and AdAge writes that these custom ad units are "designed to better fit the new environment" than the advertising within Snow Fall...-
This is an interesting look at journalism, Transmedia storytelling and how native advertising or brand journalism is creeping into even the most traditional media outlets. At the very least, it's a great read and a story well told.