Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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3 Brands Making Comebacks through Content Marketing

3 Brands Making Comebacks through Content Marketing | Public Relations & Social Marketing Insight | Scoop.it
From insights.newscred.com - July 12, 2017 10:46 AM

“Content needs to be highly entertaining or informative to break through the clutter in today’s media environment,” says Stacy Taffet, Senior Brand Director at PepsiCo.


That’s why the old View-Master toy now has 360-degree imagery and virtual reality capabilities. Automaker Lincoln put itself back on the map with stylish ads featuring an alluring new identity with Matthew McConaughey. And they’re not the only ones. The following old-school brands have recently made comebacks through clever, creative, and strategic content marketing....

Jeff Domansky's insight:

Polaroid, Lego, and Pepsi have recently made comebacks through clever, creative, and strategic content marketing – here's a look at their tactics.

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4 Ways Brands Can Tell Compelling Stories With Content Marketing

4 Ways Brands Can Tell Compelling Stories With Content Marketing | Public Relations & Social Marketing Insight | Scoop.it
From www.inc.com - April 2, 2015 11:39 PM
Brands have turned to content to tell stories with content marketing. With access to broad distribution channels, it's easier than ever before to consume, create and distribute content. But where should a brand start?

Delving into content marketing and brand storytelling can be daunting, especially if you are just beginning. Here are four tips for brands becoming publishers to get started.
Jeff Domansky's insight:

Here are four simple tips for better brand and business storytelling.

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How Demographics and Storytelling Style Affect Video Ad Effectiveness

How Demographics and Storytelling Style Affect Video Ad Effectiveness | Public Relations & Social Marketing Insight | Scoop.it
From www.thinkwithgoogle.com - January 28, 2016 11:50 PM

An ad is an ad is an ad. Or is it? Millennials have grown up with a media diet far different than the generations that came before them. Has that changed their media taste? Do brands need different types of ads to reach people of different ages? Google partnered with L'Oréal Paris to find out....

Jeff Domansky's insight:

Key question: Should storytelling change for different age groups? Some surprising answers.

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Content marketing’s next trick: Conquering the evergreen problem - Digiday

Content marketing’s next trick: Conquering the evergreen problem - Digiday | Public Relations & Social Marketing Insight | Scoop.it
From digiday.com - February 6, 2015 11:27 PM

Brands have more than dipped their toe into the publishing pool in recent years. They’ve come a long way from listicles, and the future is bright for the ones who are willing to experiment. The leaders are using native advertising to produce not just words on a page, but immersive media experiences.

Still, there’s room for improvement, and it starts with moving away from what’s easy and on to what’s hard....

Jeff Domansky's insight:

Challenges ahead for content marketers and how to take your content game to the next level.

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