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Scoop.it!
The Emmys are on, and despite the prospect of sinking ratings due to the event being held on a Monday, brands are out in full force. We run down the best and the worst real-time marketing, recognizing both off-the-cuff remarks as well as those, like Mercedes-Benz’s, that were days and maybe even months in the making.... 
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Scoop.it!
Apple's deal to take back non-brand phone chargers is not only brilliant crisis PR, it's a model for engaging consumers. Apple has asked customers to trade third-party USB power adapters for a nearly half-off discount on its branded accessory. This comes after a Chinese flight attendant was reportedly electrocuted last month while using an iPhone as it was charging. The take-back program has been hailed as a brilliant PR move to defend Apple's brand, because it shifts blame to a charger unsanctioned by the company, though investigators haven't confirmed that conclusion. There's a bigger idea here, though, that makes this program a model for brand engagement overall....
Jeff Domansky's insight:
I'm not sure I'd call this brilliant "PR" but it's definitely smart guerrilla marketing or maybe brandjacking would better describe it? It is a very interesting and useful reminder of a response or real-time.
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Scoop.it!
Real-time social media are transforming marketing and public relations. I recently visited two firms in Chicago that are responding to the need for speed within the flow of online conversationconversation. ...Content and storytelling are at the heart of how we help our clients build meaningful relationships with their audiences," said Mark Hass, president and CEO, Edelman U.S. Edelman's plan focuses on client partnerships with five U.S. newsrooms and one in the U.K.Edelman newsroom "trend spotters" identify trends and events, collaborate with account leaders and design creative concepts. Ideas are shared with clients, and then decisions are made about posting or not.Real-time PR and marketing content frequently is covered by traditional media -- television, radio, newspapers and magazines. News organizations, too, are now in the business of conversation monitoring and engaging. In this sense, the news model shares with PR the goal of creating viral videos, flashy graphics, photographs, memes and other popular social media content. Everyone is competing for measurable engagement that may translate into new revenue....
Jeff Domansky's insight:
Read how Edelman and Golin-Harris are innovating in PR with strong content marketing efforts using social media channels, a brand journalism newsroom and more.
Phillip Newsome's curator insight,
October 18, 2013 3:26 PM
Today branding agencies must operate like news rooms, monitoring developing stories as they develop and updating audiences on their client's POV.
Scoop.it!
If you follow any sort of social media news outlets, you’ve probably heard that Chiptole’s Twitter account was “hacked” today. Around 12 p.m. MDT the Mexican grill’s Twitter account suddenly got slammed with Tweets that looked like your grandparents trying to use Google. But did their account really get hacked? Take a look at the following tweets from this “hacker”...
Jeff Domansky's insight:
Marketing case study: innovative the first time but not very repeatable.
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And the Emmy social marketing winners were...