According to Wordstream, over 50 million businesses use Facebook Business Pages with 2 million of them using Facebook for advertising in the US (2016). Instagram, on the other hand, earns $595 million in mobile ad revenue per year.
These stats just show the huge potential of social media marketing and its impact on increasing sales. Most marketers just lack understanding on how to achieve positive results. Social media helps build brand awareness and engage their audience outside of their company website.
Data shows that more than 56% of online adults using more than one social media platform. Thus, the competition to gain the attention of the audience is hard. According to Social Media Examiner’s 2016 Industry Report, “40% of marketers say social media marketing has gotten more difficult for them in the last 12 months.”
Despite the tough competition for attention, a huge audience pool is there just waiting to be wowed. Studies suggest that 59% of Americans with social media accounts think that customer service through social media has made it easier to get questions answered and issues resolved. People will follow your brand when they “like” what you offer. These may come in the form of discounts and special promotions, entertaining content, or customer service.
People will follow your brand when they “like” what you offer. Here are 7 Brand Management tips to help you along the way....
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