Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Amazon, Ebooks and the Lack of Innovation | Digital Book World

Amazon, Ebooks and the Lack of Innovation | Digital Book World | Public Relations & Social Marketing Insight | Scoop.it

It’s 2016. We are landing rockets on floating platforms in the ocean. Engineers are developing high-speed transportation systems in which pressured capsules ride on air cushions facilitated by linear induction motors. A network of high-altitude Wi-Fi balloons is being designed to float on the edge of space so that everyone on the planet can connect to the Internet.

And ebooks turn pages.

What happened to the exciting digital future of ebooks?

As the leader in the digital book space, Amazon is doing very little to innovate around ebooks. Last week, ZDNet ran a series of articles titled “Why Amazon is the king of innovation.” As it pertains to Prime, drone delivery, and Amazon Web Services, Amazon is exceptionally innovative. Arguably the best. But finding one ebook in a vast digital store and reading it on an e-ink device is archaic compared to Amazon’s other initiatives. “It reads in the sunlight” is about as innovative as “It’s called a fax machine.”

Why are our friends in Seattle so slow when it comes to the future of reading?...

Jeff Domansky's insight:

This is an interesting and thoughtful post about the need for innovation in book publishing and e-books especially.

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The Real Costs of Self-Publishing a Book | Mediashift

The Real Costs of Self-Publishing a Book | Mediashift | Public Relations & Social Marketing Insight | Scoop.it

At every writers conference or self-publishing panel the question that almost always inevitably comes up is: “How much will self-publishing really cost me?”


Because the book publishing industry is one of the last industries to go digital, it’s going through a quick transition. As a result of this shift, authors no longer need to go through the traditional gatekeepers to publish high-quality books and are instead moving toward self-publishing. Launching a book is like launching a startup. Putting together a quality book involves not just writing it, but getting it edited, then formatted, designing a cover, and having a marketing strategy around it.


Below, I break down the costs of how much professional services will cost you for a high-quality book....

Jeff Domansky's insight:

Terrific guide to self publishing and some of the costs that you may incur if you're serious or can't do it yourself.

Marco Favero's curator insight, January 6, 2015 6:29 PM

aggiungi la tua intuizione ...

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From Rejected to a Blog to a NYT Bestselling Author to the Oscars

From Rejected to a Blog to a NYT Bestselling Author to the Oscars | Public Relations & Social Marketing Insight | Scoop.it

Last night, Julianne Moore won the best actress Oscarfor her role as a university professor whose descent into dementia due to early-onset Alzheimer’s Disease was portrayed in the filmStill Alice.


The amazing backstory behind the award is that all the big publishing houses had rejected Lisa Genova, the author of the novel Still Alicefrom which the movie was based....

Jeff Domansky's insight:

Inspiring story about an author who wouldn't quit.

Luke Topping's curator insight, February 25, 2015 3:14 PM

Inspirational - Hard work and a strong digital presence paid off

Chandran's curator insight, February 25, 2015 6:48 PM

Decent movie. Amazing acting