Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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12 Awesome Content Marketing Ideas That Aren’t Blog Posts

12 Awesome Content Marketing Ideas That Aren’t Blog Posts | Public Relations & Social Marketing Insight | Scoop.it

With so much content out there it can be hard to ensure that your brand’s message does not get lost in the noise of the Internet.


So to help your content stand out from the numerous dry standard formatted blogs out there why not take a different approach and frame your content as a quiz, or a comic strip? Perhaps move onto Twitter and host a Q&A session? Or why not post your content into a shared space and generate discussion around it?


There are many ways in which you can differentiate your brand message and really engage with prospects - below we have pulled together 12 of the most awesome creative media formats, from  charts, text messages all the way through to content vampires, to help you really make sure that your content is noticed. As fashion designer and style icon Vivienne Westwood once said “You will have a more interesting life if you wear impressive clothes” and the same applies for content marketing - you will have a more interesting brand if you create impressive content.”

Jeff Domansky's insight:

Take the blogging blinders off and think about your content in a fresh new way. 12 great suggestions for blog posts that aren't blog posts.

Susan Anderson's curator insight, June 6, 2015 4:05 PM

#8 is my favorite on this. May be the CDO in me, but I'd need to collect them all... in order.

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10 Writing Tips for Great Social Media Posts - socialmouths

10 Writing Tips for Great Social Media Posts - socialmouths | Public Relations & Social Marketing Insight | Scoop.it

In the constantly changing world of best blogging practices, it seems we’ve just learned how to craft the short and sassy snippet posts when a growing trend appears urging longer posts for more engaged reader experience.  But take heart, crafting a longer post can be expertly achieved without too much effort and will pay handsome dividends.


While the limited number of characters should be used for tweets and Google headlines, writing short posts is important for some social media, platforms such as Facebook are encouraging longer word counts.  While the bottom line remains that word count is secondary in importance to valuable content, there are a few standard practices that will help your posts’ online performance. Let’s explore them, shall we?....

Jeff Domansky's insight:

Writing effective social media posts is a science, here are a few tips to improve your performance from Neil Patel.

Gina Tucker's curator insight, October 15, 2014 4:32 PM

Want your brand to resonate with your audience on social media? Make your posts long enough to gather trust, short enough to keep your group's attention, and make them compatible on different devices (mobile vs browser). Post with a purpose. Don't simply promote your brand, use content to demonstrate knowledge about your industry as a whole and let yourself become a thought leader. Give your posts time to simmer, don't let them fade if you spent a lot of time on them! 

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How to Optimize Your Images to Work Across Social Networks

How to Optimize Your Images to Work Across Social Networks | Public Relations & Social Marketing Insight | Scoop.it

Do your images look good on all social platforms?


Are you making different images for each type of social share?


Creating one image that looks good on several networks saves time, money and improves your visibility.


In this article you’ll discover how to create one image to share across three social channels–Facebook, Twitter and LinkedIn....

Jeff Domansky's insight:

This advice from Kristin Ammerman is simply invaluable. A must-read for bloggers, marketers, PR pros and designers.

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Writing Blog Content That Google Wants Is Completely Different To Just Writing Content and Here's Why

Writing Blog Content That Google Wants Is Completely Different To Just Writing Content and Here's Why | Public Relations & Social Marketing Insight | Scoop.it

Google has put a firm emphasis on quality content to measure SEO rankings. What this means is that you have to add content that is informative and engages readers. But what type of content is Google actually looking for?


This article outlines key factors to help you deliver the type of quality content that Google is asking for.The content you add to your website is crucial to your search engine ranking. In order to perform well the content must offer something to the reader. That can mean that the content is either entertaining or informative and offers the reader something of value. Google is searching for websites that provide internet users with a superior user-experience – and part of that includes what your content gives to the reader....

Jeff Domansky's insight:

With the new Google algorithm changes, your content must be informative and useful to readers or a drop in search rankings is imminent....

Sharilee Swaity's curator insight, October 7, 2013 7:35 PM

Writing for Google means writing things that are meaningful, and informative to the reader.