Storytelling reveals meaning without committing the error of defining it” – Hannah Arendt
I’ve been working with brands for 15+ years. Over that time, I have crafted my fair share of “traditional” stories for my clients and their brands. As the strategies came to reflect a greater social influence, I’ve recognized growing trends in how story themes have had to evolve from corporate traditions, towards a more human minded perspective. I’ve summarized the seven most prominent themes as follows...
Interesting to see the evolution of these business storytelling themes. Useful tips.