Public Relations & Social Marketing Insight

So let’s get this out on the table. Trying to make a name for yourself in this social media world can hurt.

The angst of wanting to be heard felt familiar again last week when I posted the list of 70 Rising Social Media Stars. It was a strong post, a nice way to shine a light on a few worthy people. I’m proud of it and it made me feel good to see the authentic emotions that came from the great folks being recognized. One fella tweeted “Look ma! I’m on a list!”

But it also hurt to see people disappointed they were not on this list. Obviously I could not list everyone (and the selection panel doesn’t KNOW everyone!) but I remember that feeling of being left out of the social media scene. In fact, I was left out at every turn for years. This is what I did about it....