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Scoop.it!
What’s the biggest factor that’s stopping you from blogging? Chances are it’s your lack of faith that blogging will produce revenue. The last thing you want to do is spend weeks, if not months, blogging and generate no income from it, right? To prove to you that blogging is an endeavor worth undertaking, I’ve created an infographic that shows you how blogging affects your bottom line.... 
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Scoop.it!
How to Measure the PR Value of a Blog or a blogger. 7 steps and 7 metrics to examine. We were asked an interesting question recently about placements on blogs and their impact: “How do you measure the PR value of a blog?” Most of the time, PR firms and practitioners measure an outlet’s capabilities on behalf of a client in terms of audience, in terms of the number of eyeballs that you’re in front of. That’s not irrelevant: a blog that has 0 readers will deliver 0 new audience members to you, and thus having some audience members is a good place to start. Let’s look more carefully at how you might measure a blog’s potential impact on your PR program through the lens of how SHIFT measures PR.Recall that we measure PR in 7 broad categories or buckets......
Jeff Domansky's insight:
How does your blogging measure up? Seven steps and blog metrics that matter.
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Neil Patel provides proof of blogging's positive impact.