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I moved five times in the last year. And every single time I moved, I forgot to sign up to have my mail forwarded to my new address.
Mail forwarding is an important step in any moving process, as it ensures you don't lose any valuable information that's sent to you. And the same can be said for your website: If you're moving a website from one URL to another, you need to take the necessary steps to ensure your visitors get sent to the right place. In the world of tech, this is called a 301 redirect.
A 301 redirect is key to maintaining a website's domain authority and search rankings when the site's URL is changed for any reason. It easily sends visitors and search engines to a different URL than the one they originally requested -- without having to actually type in a different URL....
There are lots of things you need to do to have a successful blog. Not only do your posts need to be well-written, helpful, and relevant to your target audience, but you've also got to make sure you're promoting them correctly so they get in front of people who could become your fans -- and maybe even your customers.
Luckily, you have many creative options when it comes to promoting your blog content. In the infographic below from ReferralCandy, we hear from over 40 marketing experts about their favorite blog promotion tactics -- everything from relationship building to email segmentation to social media. Check it out....
What I’m going to do today is show you a very deliberate formula and list of inclusions that I follow with my posts in order to ensure that I get results.
I’m not saying that it works every time, but I can guarantee that if you start to add these elements to your own blog posts you’ll start to get wins a lot more often.
Sound good?
As a marketer, you may find yourself struggling when it comes to formulating the perfect social media post.To make things easier for you, I’ve decided to create a cheat sheet you can use when trying to create the perfect social media post. Just follow the advice in the infographic below....
Content marketing can be hard. It takes time and you might make a lot of mistakes along the waThe good news: You get to learn from those mistakes and improve your content and your strategies.
One of the key lessons I learned early on was the benefit of using frameworks to guide your content marketing strategy. I’d love to share my experience and strategies with you to give you a leg up in the content marketing game....
But before we dig deeper, here are two more facts for you: - According to studies, B2B companies with a blog generate 67% more leads than those that don’t have a blog.
- In another survey, 79% of best-in-class marketers rank blogs as the most effective marketing tactic.
Blogging is practically a given these days, regardless of your title or industry — and for good reason.
Though there are plenty of ingredients required to make it… rather than just write to an abyss, quality blog posts are one that you just can’t overlook.
But what exactly makes a great blog post? Here are eight tips to take your blog from good to great....
The power of blogs in influencing consumer purchase decisions is stronger than you might realize. According to data from a research study conducted by Research Now, nearly nine in 10 consumers (84%) make purchases after reading about a product or service on a blog. Among consumers between the ages of 18-34, blogs ranked as the most important source of information to make buying decisions. Among consumers between the ages of 35-54, blogs ranked as the second most important source behind friends, family, and colleagues. Even older consumers (55 and older) value blogs when making purchase decisions ranking them third in terms of importance behind friends, family, and colleagues and editorial articles.
For brands, this data is critical. The research found that blogs influence household purchase decisions for 54% of the survey respondents, gifts that consumers are buying for themselves (45%), and gifts they’re buying for other people (30%). In fact, 25% of respondents indicated that they buy something each month based on blog content!
Consumers are turning to blogs for specific reasons as they travel through the path to making a purchase. Nearly one in two (46%) use blogs for initial product investigation, and 43% use blogs for inspiration. One in three consumers (33%) use blogs to narrow down their purchase options while 30% use blogs to confirm their purchase choices. In other words, blogs play a role at every stop along the marketing and sales funnel....
As a blogger, you have an unending list of things to do in a day. Be it coming up with article ideas, curating content, researching keywords or writing a blog post; it seems like bloggers are always super-busy and some are rather burnt out with the process.
Thankfully, there are tools that come to your rescue and ease the process, making it a breeze without costing you a fortune....
Blogging is one of the most effective channels marketers have to drive traffic, engage target audiences, and drive leads.
B2B marketers who use blogs generate 67% more leads than those who do not. And companies publishing at least 15 blog posts per moúnth get 5X more traffic than those that don’t blog at all.
But most marketers struggle to do it regularly. That’s why we created this free blog post template. It Includes a simple formula for writing concise, engaging, and effective blog posts. We’ve highlighted the 10 key steps to better blogging...
Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization, establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing.
But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie.
But have no fear! In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog....
Content marketing often starts with business blogging. This online corporate blogging guide helps you getting started or doing better.
Below are some important elements that determine the success of blogs. They consist of several steps to take and some tips. Don’t be frightened by them: blogging is not rocket science but we like to be exhaustive. - Outlining the desired outcomes and defining metrics and KPIs, in correlation with other marketing strategies.
- Identifying the target audiences, buyer personas and other stakeholders in a well-documented and customer-centric way.
- Mapping the (content) needs wants, preferences and more of target groups over time and preferences. While blogs will typically focus on questions prospective buyers have, there is more than strictly business. It’s about emotion and sometimes even about entertainment. Business should not be boring and the same goes for blogs. As long as it’s “you”, “them” and relevant....
... True thought leadership is hard to come by. It requires proven expertise, not claims of grandeur by self-promoters who waste their time with sharing empty or obvious “insight” in their blogs, social media posts, and webinars. They make it sound like anyone can become a thought leader simply by leveraging effective content marketing strategies.
Content marketing does work, and works brilliantly — when you’ve got something of value to say. For thought leaders who truly have unique, insightful, or useful information to share, the web provides endless opportunities to show it (not just tell it) to the world.So where do you start?...
Blogs are an important component of an overall content development strategy and more companies are emphasizing content creation for its SEO and marketing benefits.
In 2013, B2B marketers will spend, on average, 33 percent of their budgets on content marketing (a 7 percent increase over last year) and 91 percent of respondents use content marketing of some type, according to the 2013 B2B Content Marketing Report. Another 54 percent plan to increase content marketing spending this year. Content is equally important among B2C marketers, 86 percent of whom are using content marketing while allocating 28 percent of their budgets to it, according to the Content Marketing Institute.
In short, if your company isn’t emphasizing content, your competitors are. And a blog is a good foundation for any content marketing strategy....
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Having not published original content on the blog for 30 days, we saw only a 4 percent dip in traffic compared to the previous month.
The extra time off allowed us to experiment with content in some amazing ways. Our most successful experiments were these:
- Create new email drip campaigns based on Buffer blog posts
- Update older blog posts with new information, graphics
- Create SlideShares
- Republish content to Medium
- Bundle tools posts into Product Hunt collections
I’m happy to explain fully how we went about this experiment and all of the 14 strategies that we tried. And happy to clarify anything in the comments!
It’s a fantastic opportunity for content marketers, and any other publisher looking to put their content in front of a highly engaged audience. Every day, millions of people, from CEOs to new graduates, browse LinkedIn for the latest news in their field or industry. LinkedIn posts are an ideal way to draw attention to an event or service, direct people to a landing page, or simply to build online profile.With all this in mind, we dug into our social data to find out more about the nature of sharing on the site. Here’s what we found from analysing six months worth of LinkedIn storiesavailable to us from Spike....
“More content is being created in 48 hours than what was produced from the beginning of time until 2003.” –Eric Schmidt
It’s difficult to comprehend how much content is being produced, isn’t it? Did you know there are more than 2 million blog posts published every single day? It wasn’t long ago when I was updating web content once or twice per year; yet now you have websites like Huffington Post that update content more than a thousand times per day. Sounds crazy, right?
And creating all this content doesn’t come cheap either, as B2B marketers are spending more time, money, and resources on content than ever before...
As I’ve said in one of the previous blog posts, initial traffic to a newly published blog post increases the ranking power of that blog post. For this, you have to find the suitable time to publish your blog posts.
Well, most of you know, it’s by timely social media sharing. You may accomplish this by using Buffer or HootSuite.
In this post, I’ll discuss only on publishing blog posts on the best time where most of your loyal blog readers are active....
I’m sure most of us can commiserate – no matter what we’ve accomplished in the past year, our industry changes so fast that it’s hard not to feel like there’s something we missed or could have done better.
The good news is that there’s always time to up your game when it comes to content marketing, and we have a stable of experts who provided need-to-know tips, tactics, and techniques for doing just that. If you’re ready to start the new year feeling prepared to tackle any content marketing challenges that come your way, read on for some killer ideas that will help you reach your goals....
Having all the best blogging tools and resources, having a plan to share your amazing content on social media, having everything in place to put your marketing strategy into action still requires one thing: You must create the content to be shared, loved, and engaged with. The blank page must be conquered.
Coming up with an endless supply of blogging and writing ideas would be great, right? Fortunately there is a solid list of useful strategies, techniques, and questions that can always keep a blogging idea on the tip of your tongue.
I’ve captured as many helpful resources here as I can. Let me know if you have any extras you think could have made the list....
When you’re finding amazing content to share on social media—the kind of thing that grabs attentionand gets people to click, share, and comment—one of the most valuable, most original places to turn is your own blog and the content you personally create.
So the questions become: How to create amazing content, how to put together blogposts strategically and efficiently, and how to get your content out to the masses.
Writing tips are a good place to start. And to supplement the words you use to build your blogposts, I’ve found a huge number of blogging tools that help with everything from coming up with ideas to spread the content far and wide....
According to Jeff Bullas, articles with images get 94% more total views than articles without images. Ninety-four percent! If I were to tell you that you could expand your reach by 94% by doing something fairly simple, I'm guessing you wouldn't think twice.
Of course, "simple" is relative. I don't mean you should take five minutes to scope out some stock photos and then insert them randomly into your posts. To get more eyeballs on your blog, you'll have to be more strategic than that -- and this blog post will help you get started with that strategy.
Follow the eight tips below to learn data-driven tips that will help you squeeze the most value out of images in your blog posts....
The beautiful part about content marketing is that it can bring you thousands of social shares, new email subscribers, and tons of comments, but only if your blog posts are masterpieces and you do content marketing right.
But content marketing has so many elements to it that it’s really easy to forget them, right?
To help you succeed, I’ve created a checklist. If you hit at least the majority of the items on the list below, your content will perform well....
Marketing is in my blood; I heard this sentence from a teenager at a hotel. I stopped that guy immediately to know what was going in his mind. I thought he’d hesitate to talk to me as I was a complete stranger to him but he was completely opposite.
...I’ve done the motivation part of this article above and now it’s time for the direct implementation part. I’ve already found 5 sources through which you can drive traffic. I’m not sure you are aware of them or not but if you use them then you are more likely to convert your blog into one of the top blogs online....
Need more blog post ideas?
Have you ever stared at your screen, unable to figure out what to write?
Are you wondering what type of content will best engage your audience?
In this article, I’ll share 12 types of blog posts that can help you kick blogger’s block to the curb and keep your readers coming back for more....
Tumblr is the second most popular social site for young adults. How are businesses like eBay, Whole Foods and Net-a-Porter using Tumblr for marketing?
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Here's a practical website design tip worth noting in order to ensure your traffic moves with you when you redirect it to a new URL.