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Which of these sums up your view on content production?
“Content is about quality, not quantity. We should be producing high value, authoritative content regularly, not publishing lots of short posts. Less is more.”
“Winning in digital media now boils down to a simple equation: figure out a way to produce the most content at as low a cost as possible.” (Digiday 2013)
Do you agree with first statement? Me too, until recently. But now I think we could be wrong.
The Washington Post now publishes around 1,200 posts a day. That is an incredible amount of content. My initial reaction when I read the statistic was ‘surely that is too much, the quality will suffer, why produce so much content?’ The answer seems to be that it works. The Post’s web visitors have grown 28% over the last year and they passed the New York Times for a few months at the end of 2015....
Today, you’ll learn 9 strategies that’ll help you create highly engaging content that’ll draw your target audience in.
To create a richer experience for your audience, your content needs to impact their lives and answer their questions. It also needs to be strategically planned. Don’t be like the 70% of marketers who lack a consistent or integrated content strategy.
Let’s take a look at the 6 content writing strategies that’ll help you acquire more organic traffic....
Tumblr and WPP conducted an exclusive survey recently to know what readers are looking for on social media networks. Surprisingly, what they are looking for is content.
Each of the apps that you’ll read about next was designed to take your simple content and boost its perceived value. After all, you can’t say that your content is high quality until the readers say so or benefit from it.
Let these nine content marketing apps reshape your vision, guide you on the right path, and revamp your content into content that drives traffic and leads....
When you are running a blog, it is easy to get caught up in creating new content. It might even make you forget all about the articles that you have written before.
Yet, even if you only write one article a week for your blog, and one a week as a guest post on another blog, you will have a portfolio of more than 100 articles in just a year.
This collection can be viewed as an investment. It has the potential to earn you money, and just like any other investment, it needs to be managed.
You need to manage your content, measure its results, and make sure that it is bringing in the best possible return.There are several ways that your old articles can be used to your advantage....
So what can you do to make sure you feel good about every blog post you publish? Well, many things.
Content creators have a lot of control over whether or not their content is seen and shared. There are several variables, like how frequently you post and what SEO methods you’re using, that controls how much traction your posts get.
To learn 10 tried-and-true ways to get more eyeballs on your blog posts, check out today’s featured infographic from the tech blog Bit Rebels below....
The value of blogging is undisputed in the marketing world.But the reality is, most brands don’t create 15 blog posts per month. While 77% of businesses have a blog, 85% of those have five or fewer posts.
If you fall in this blog post anemic group, fear not. Coming up with blog ideas isn’t as hard as you might think. Below is a template for generating 27 blog ideas in 27 seconds. It relies on three common blog post types:...
“More content is being created in 48 hours than what was produced from the beginning of time until 2003.” –Eric Schmidt
It’s difficult to comprehend how much content is being produced, isn’t it? Did you know there are more than 2 million blog posts published every single day? It wasn’t long ago when I was updating web content once or twice per year; yet now you have websites like Huffington Post that update content more than a thousand times per day. Sounds crazy, right?
And creating all this content doesn’t come cheap either, as B2B marketers are spending more time, money, and resources on content than ever before...
Your visitors and followers prefer using social media sites during specific hours. So if you start sharing your content when your users are on these social sites, you’ll not only gain more shares, but you’ll also notice an increase in traffic.So, when should you be sharing your content? Well, just follow the times in the infographic...
As a busy business owner, you likely don’t have time to create new content at the rate at which your audience demands it. Yet, with content marketing now being the #1 driver of search rankings, you can’t afford not to be constantly publishing new content.
Fortunately, there are ways you can take your existing content and feed it to the content marketing beast. With a little bit of elbow grease and some creativity, you can edit and re-use what you already have, and turn it into something your audience can’t get enough of!...
Okay, so here are a few opt-in form designs that I really like.
I’ve approached a few of these people to find out conversion numbers and will share that info along the way.
As always, I wanted to give you a starting point where you can get some ideas for your own mailing lists. Some of the below examples will include lessons that I think are really useful to learn....
We live in the tl;dr (too long; did not read) era of the Internet. How do you make traditional text stories and content succeed in an online world where attention spans are dwindling and success necessitates visual media?Over the past year at Tenacity5, we’ve learned a few tweaks to drive more traffic to text heavy copy. Here are a five formatting methods and writing tips to liven up long stories....
It's tempting to take marketing cues from the most successful businesses, but most brands need to build something Fortune 500 companies already have: Name recognition among target customers.
Marketing is in my blood; I heard this sentence from a teenager at a hotel. I stopped that guy immediately to know what was going in his mind. I thought he’d hesitate to talk to me as I was a complete stranger to him but he was completely opposite.
...I’ve done the motivation part of this article above and now it’s time for the direct implementation part. I’ve already found 5 sources through which you can drive traffic. I’m not sure you are aware of them or not but if you use them then you are more likely to convert your blog into one of the top blogs online....
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A surge of traffic may look great in your stats – but it won’t necessarily result in many new long-term readers.
Instead of thinking just about traffic, you want to focus on getting subscribers: people who keep reading your posts day after day, week after week, and month after month.
A great first goal is to get 1000 subscribers to your blog, either through email or RSS subscriptions. (Unless you’re writing about techy things, you’ll probably find most readers prefer to subscribe through email.)
When you’re just starting out, though, with just a handful of subscribers, or none at all, 1000 can look a long way off. Here’s how to get there, step by step....
There are thousands of articles that have been written about ways to grow your social media following (some of which by myself), but one of the things that most articles fail to cater for is actually growing them from nothing.
We all know how Coca Cola, Pepsi and Oreo have built enormous social media followings, but what if you’re not a huge brand? How about if you’ve just set up a blog and had no real online presence beforehand?
This is what I’m going to focus on – the first 3-4 months of your social media campaign.
Having not published original content on the blog for 30 days, we saw only a 4 percent dip in traffic compared to the previous month.
The extra time off allowed us to experiment with content in some amazing ways. Our most successful experiments were these:
- Create new email drip campaigns based on Buffer blog posts
- Update older blog posts with new information, graphics
- Create SlideShares
- Republish content to Medium
- Bundle tools posts into Product Hunt collections
I’m happy to explain fully how we went about this experiment and all of the 14 strategies that we tried. And happy to clarify anything in the comments!
Looking for ways to keep visitors coming back for more?
Creating great blog posts won’t get you results unless you have an audience that reads and engages with them.
In this article I’ll share six ways to grow your blog audience and turn first-time visitors into devoted readers....
According to Social Media Examiner’s 2014 SOCIAL MEDIA MARKETING INDUSTRY REPORT, 97% of marketers engage in social media marketing, and 92% of marketers consider social media important to their businesses. But is social media content effective?
Based on our ANALYSIS OF 13.8 MILLION PIECES OF MARKETING CONTENT, the answer is resoundingly, “No.”
We analyzed the effectiveness of marketing content from 8,800 B2B and B2C brands posted across Twitter, LinkedIn, Pinterest, Facebook, and Instagram over a 24-month period. Across the board, the data show that engagement with brand-generated social media content is declining.
Are you always running out of ideas for new blog posts? Need some help generating new and useful content for your readers?
It’s well known that a blog with regular, fresh content that people like to read is great for generating targeted web traffic and improving your SEO. So don’t fall victim to the dreaded writers block, keep yourself stocked up with a mammoth list of things to blog about.
The guys at Digital Marketer have put together a comprehensive list of post ideas in the infographic below....
As a marketer, you may find yourself struggling when it comes to formulating the perfect social media post.To make things easier for you, I’ve decided to create a cheat sheet you can use when trying to create the perfect social media post. Just follow the advice in the infographic below....
Content marketing can be hard. It takes time and you might make a lot of mistakes along the waThe good news: You get to learn from those mistakes and improve your content and your strategies.
One of the key lessons I learned early on was the benefit of using frameworks to guide your content marketing strategy. I’d love to share my experience and strategies with you to give you a leg up in the content marketing game....
I’m sure most of us can commiserate – no matter what we’ve accomplished in the past year, our industry changes so fast that it’s hard not to feel like there’s something we missed or could have done better.
The good news is that there’s always time to up your game when it comes to content marketing, and we have a stable of experts who provided need-to-know tips, tactics, and techniques for doing just that. If you’re ready to start the new year feeling prepared to tackle any content marketing challenges that come your way, read on for some killer ideas that will help you reach your goals....
Type the name of almost any successful consumer Web company into your search bar and add the word “addict” after it.
Go ahead, I’ll wait.
Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these websites. How is it that these companies, producing little more than bits of code displayed on a screen, can seemingly control users’ minds? Why are these sites so addictive and what does their power mean for the future of the web?...
Social media advice seems to come in two flavors: what to do and how to do it.
Take, for instance, the advice to reshare content from your blog’s archives. This strategy seems to pay big dividends for the accounts who’ve embraced it. They’ve seen more traffic, more reshares, and more engagement even though the content itself isn’t brand new.
Sharing old content is awesome social media advice.So how exactly does one go about it?...
Blogging is increasingly becoming a non-negotiable for brands. If you want leads, you want website traffic; if you want website traffic, you need good content. And if you want to show up in Google searches, you need good content. What is considered “good content”? That’s a huge question. But there’s one thing that I’m a stickler about: good blog content does not have sales pitches....
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Will quantity overtake quality content as strategy? Here's a very interesting exploration of the issue in this post from BuzzSumo. Recommended reading 9/10