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Scoop.it!
Wondering what the future is for blogs? 
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Scoop.it!
Tumblr and WPP conducted an exclusive survey recently to know what readers are looking for on social media networks. Surprisingly, what they are looking for is content.
Jeff Domansky's insight:
Neil Patel suggests nine good apps to help you improve your content marketing, including several you may not have heard of. good reading. 9/10
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According to Social Media Examiner’s 2014 SOCIAL MEDIA MARKETING INDUSTRY REPORT, 97% of marketers engage in social media marketing, and 92% of marketers consider social media important to their businesses. But is social media content effective?
Jeff Domansky's insight:
Social media engagement is dropping and content is becoming less effective. Here's how to respond.
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Your visitors and followers prefer using social media sites during specific hours. So if you start sharing your content when your users are on these social sites, you’ll not only gain more shares, but you’ll also notice an increase in traffic.So, when should you be sharing your content? Well, just follow the times in the infographic...
Jeff Domansky's insight:
Have you ever wondered when you should be sharing your content on the social web? Your visitors and followers prefer using social media sites during specific times of the day says Neil Patel.
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As a busy business owner, you likely don’t have time to create new content at the rate at which your audience demands it. Yet, with content marketing now being the #1 driver of search rankings, you can’t afford not to be constantly publishing new content. Fortunately, there are ways you can take your existing content and feed it to the content marketing beast. With a little bit of elbow grease and some creativity, you can edit and re-use what you already have, and turn it into something your audience can’t get enough of!...
Jeff Domansky's insight:
Useful content marketing tips from Kim Garst. Recommended reading. 9/10
John Norman's curator insight,
January 7, 2015 6:46 PM
Lots of good content recycling tips here. I have taken not of the details and intend to apply them. You should too. Well done Kim and good comments from Jeff Domansky 
rodrick rajive lal's curator insight,
January 9, 2015 10:22 AM
This is what most content creators will do, recycle old content to produce new content from an older content that has been tweaked and modified. As an an active blogger, I do the same with great effect. The implications for educationists lies in their ability to re-visit old posts after a lapse of some time whereby they can tweak and retouch observations according to what they have done in class. It always makes sense to re-visit old content and see how this content can be made more relevant to existing trends. While recycling might be achieved through re-posting of content as it is, a more pro-active approach would be to consider changing the title, adding more content and in addition, making necessary changes and corrections to make 'Old content' more in line with the latest in the industry. No doubt it might be difficult for content creators to continue producing good content throughout, so it makes sense to try recycling older content. 
Alfredo Corell's curator insight,
January 18, 2015 3:07 PM
Created or posted for marketing. But most of the tips are very helpful also for Lecturing/Teaching
Scoop.it!
Okay, so here are a few opt-in form designs that I really like. I’ve approached a few of these people to find out conversion numbers and will share that info along the way. As always, I wanted to give you a starting point where you can get some ideas for your own mailing lists. Some of the below examples will include lessons that I think are really useful to learn....
Jeff Domansky's insight:
Great lessons and tips to help you sign up more subscribers.
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We live in the tl;dr (too long; did not read) era of the Internet. How do you make traditional text stories and content succeed in an online world where attention spans are dwindling and success necessitates visual media?Over the past year at Tenacity5, we’ve learned a few tweaks to drive more traffic to text heavy copy. Here are a five formatting methods and writing tips to liven up long stories....
Jeff Domansky's insight:
Geoff Livingston shares five tips to burnish your blogging and content marketing.
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Content marketing is non-interruptive marketing that engages and informs a visitor. It’s gonna work or fall flat in about ten seconds like a great Sam Cooke song - you’re humming along or tuning it out. You have ten seconds to get the attention of your visitor. The usability maestro Jakob Nielsen’s Darwinian logic is spot on for content marketers.
Jeff Domansky's insight:
Personality still drives content engagement for B2B and B2C brands and it’s becoming increasingly more important to use imagery that gets attention. Here's a collection of other useful blogging tips from @Curatti.
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Scoring influence has never been so important, as brands, consumers, search engines, and social networks figure out ways to rise above the content clutter. It all started when everyone voted content king. It goes like this: Content creators need to pay attention to emergent authorship, as Google, LinkedIn, and other media companies continue to focus on actual content creators versus an entity (business or website). Great content creators (that includes public relations professionals) and marketers recognize that original, engaging, and informative content by real authors may be the future of SERPs....
Jeff Domansky's insight:
Content creators should still pay attention to authorship, as media companies are placing more focus on actual content creators versus an entity.
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Most consumers (74%) say they generally trust educational material from a business as long as it seems objective and doesn't explicitly try to sell a product/service, according to a recent report from Kentico. However, trust is extremely fragile: Even just adding a product pitch to the end of an otherwise objective blog post or newsletter brings the credibility level down significantly, with only 45% of consumers saying they trust such content....
Jeff Domansky's insight:
What else reduces trust of content by consumers? The report says: "Other factors that make consumers skeptical about content from marketers include referencing things that can't be verified with other sources (46% say this prevents them from trusting information), leaving out/not addressing different perspectives (17%), and presenting information in way that hides it is coming from a company (15%)." Lots more valuable info in this good read. 9/10
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From
okdork
A few weeks ago someone sent me a link to the BuzzSumo website. It is a gold mine of data regarding what content is the most shared across any topic. Cha-Ching... Here at BuzzSumo, we’ve analyzed the social share counts of over 100 million articles in the past 8 months. So it’s fair to say we have a pretty good idea of what gets shared the most. There’s always been some nagging questions that we’ve wanted to answer. We came up with this set of questions, hoping to challenge popular assumptions on how to make your content go viral:
Jeff Domansky's insight:
Invaluable research for content marketers, bloggers, PR pros and anyone interested in what makes great content and what makes it go viral. Recommended reading. 9 / 10
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...The inPowered/Nielsen study reminds us, in other words, that there is no one correct strategy for content marketing—but there is a unique strategy for your brand, and the key to that strategy is to start where your audience is, and not with where “the industry” is.
Jeff Domansky's insight:
Jay Baer reminds us that content marketing strategies are unique for each brand
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Are you still writing killer content? Is anyone still searching for it? There’s a race; a competition for your attention and you know it, I know it and the person we write for in our content knows it. People have a finite amount of attention to give you as they pass by in a social media stream, unless of course they have a problem. Real problems are like toothaches, they start off gentle or they erupt into a powerful burst of pain right under your brain making it seem like it’s a thousand times worse than it really is...
Jeff Domansky's insight:
Superb blogging advice from @SarahArrow.
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There are thousands of articles that have been written about ways to grow your social media following (some of which by myself), but one of the things that most articles fail to cater for is actually growing them from nothing. We all know how Coca Cola, Pepsi and Oreo have built enormous social media followings, but what if you’re not a huge brand? How about if you’ve just set up a blog and had no real online presence beforehand? This is what I’m going to focus on – the first 3-4 months of your social media campaign.
Jeff Domansky's insight:
Matthew Barnaby shares his social media blueprint and it's an excellent died to success from starting at scratch. Recommended reading. 9/10
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Having not published original content on the blog for 30 days, we saw only a 4 percent dip in traffic compared to the previous month.
I’m happy to explain fully how we went about this experiment and all of the 14 strategies that we tried. And happy to clarify anything in the comments!
Jeff Domansky's insight:
Kevin Lee shares a fascinating experiment in repurpose thing content for 30 days. See what happened. Recommended reading. 10/10
senameintr's curator insight,
August 12, 2015 12:40 AM
Are you bored and running out of ideas for creating content regularly? You can try this experiment to repurpose your content. Very informative post.
Scoop.it!
“More content is being created in 48 hours than what was produced from the beginning of time until 2003.” –Eric Schmidt It’s difficult to comprehend how much content is being produced, isn’t it? Did you know there are more than 2 million blog posts published every single day? It wasn’t long ago when I was updating web content once or twice per year; yet now you have websites like Huffington Post that update content more than a thousand times per day. Sounds crazy, right? And creating all this content doesn’t come cheap either, as B2B marketers are spending more time, money, and resources on content than ever before...
Jeff Domansky's insight:
Content marketing spending is increasing, but traditional marketers still struggle with the shift to a pull strategy. If you have ever been asked how content marketing can really work, share these five pillars with the inquisitors.
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Content marketing can be hard. It takes time and you might make a lot of mistakes along the waThe good news: You get to learn from those mistakes and improve your content and your strategies. One of the key lessons I learned early on was the benefit of using frameworks to guide your content marketing strategy. I’d love to share my experience and strategies with you to give you a leg up in the content marketing game....
Jeff Domansky's insight:
Learn how one blog increased traffic by 2,000% with 4 simple but powerful content marketing frameworks.
Braini Habit's curator insight,
January 8, 2015 11:11 PM
Survival requires adaptation. In the area of social media and social marketing it is essential to adapt to new changes and take action.
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I’m sure most of us can commiserate – no matter what we’ve accomplished in the past year, our industry changes so fast that it’s hard not to feel like there’s something we missed or could have done better.
Jeff Domansky's insight:
Jodi Harris serves up a valuable list of content strategy articles and resources. Recommended reading. 9/10
Tuhin Ghosh's curator insight,
January 4, 2015 11:46 PM
A good compilation of content marketing articles from CMI on its different aspects
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Everybody talks about the need to provide quality content on your site if you want to rank well in searches. But how do search engines identify quality content? Successive Google algorithm updates (culminating in the recent Panda 4.1) aim to refine results so that they match the intent of the search query and deliver the most comprehensive, accessible and well-written answer. Put simply, Google (and other search engines) are always looking for genuine quality content, and are increasingly smart at finding (and dismissing) pages that try to game the system. For example, Google’s Hummingbird algorithm restructure from last year enables it to better understand the meaning behind search queries as well as the semantics behind content. So what should you focus on if you want to produce content that search engines will recognise as high quality? Here are five key factors that we have identified....
Jeff Domansky's insight:
If you're a blogger or social marketer, this is essential reading. These 5 tips will help you understand how Google ranks content and what you need to do to get better ranking for your content. 10/10
Gerard Downey's curator insight,
November 29, 2014 4:09 PM
#local #seo #small #biz #marketing #advertising #branding #startup #business #fav #CRO #refollow #retweet #google+ www.dgdmarketing.com/blog/ 
Marilyn Moran's curator insight,
December 1, 2014 8:16 PM
Good points and tips here on producing quality content that will make the search engines happy.
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It's tempting to take marketing cues from the most successful businesses, but most brands need to build something Fortune 500 companies already have: Name recognition among target customers.
Jeff Domansky's insight:
Learn why blogging and content marketing still matter to most companies..
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Marketing is in my blood; I heard this sentence from a teenager at a hotel. I stopped that guy immediately to know what was going in his mind. I thought he’d hesitate to talk to me as I was a complete stranger to him but he was completely opposite. ...I’ve done the motivation part of this article above and now it’s time for the direct implementation part. I’ve already found 5 sources through which you can drive traffic. I’m not sure you are aware of them or not but if you use them then you are more likely to convert your blog into one of the top blogs online....
Jeff Domansky's insight:
Thinking outside the box may get you some positive blog marketing results.
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One of the great panels at Demand Success 2014 featured a robust discussion on the state of content marketing. Tenacity5 Media’s Geoff Livingston moderated a panel consisting of Nichole Kelly from Social Media Explorer, Christopher Penn from Shift Communications, Job Webster from SmartBrief and Richard Binhammer from Binhammer Social Business & Communication Consulting. The group shared some great information, and below is a brief rundown of some of the key takeaways. You can apply their expertise to strategies for marketing your business....
Jeff Domansky's insight:
Recommended reading for blogging and content marketing pros.
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From
okdork
I think you’ll agree with me when I say: Getting your content to stand out today is HARD. In fact, according to one source, there are over 2 million blog posts published every single day.In other words, when you hit your WordPress “publish” button, you’re one of 1,999,999 other people doing the exact same thing. Despite the intense competition, you may have noticed that certain people are able to generate hundreds of Tweets, backlinks and visitors to everything that they put out there.If you’ve ever wondered “how do they do that?”, you’re in for a real treat....
Jeff Domansky's insight:
Noah Kagan is one smart social marketing customer. His tips will help you reach a breakthrough in your blogging. Must-read! 10/10
AffiliateMarketHelp's curator insight,
April 29, 2014 11:37 PM
Nobody is trying to pull your leg (or wallet) with this; spend a few moments of your time to actually read and digest the matter as it is laid out. You'll be amazed at how much you will learn!
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Do you want more people to visit your site and consume the content for longer? Stop distracting them and making them click away from your main goal. Simplicity is not only beautiful and elegant but it is also effective. It helps you tweak and perfect the user experience. It leads to decluttering of your site, makes it faster to load and more focused on your targets. Following are the simple methods you can use optimize and fine-tune your site to make it more strategically effective....
Jeff Domansky's insight:
These 18 tips will make a difference in your blogging and web site content. Recommended reading. 9/10
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Much has been made in content marketing circles of The Atlantic's recent investigation into how Netflix took on Hollywood and wildly re-categorized all the films available in their library into genres and sub-genres tuned to the specific interests of their viewers. Retailers get the point of this idea better than most. Amazon is getting into the business of mind-reading what their customers will eventually buy, while old-school retailers like Barnes & Noble now feature a Paranormal Teen Romance section — far away from past categorizations for fiction and non-fiction.... Design for the Scent of Content Too many content marketers simply aren't planning a detailed, thoughtful way to organize their content before they dive in and start producing content. Without having properly segmented their audience or figured out how their existing content should be organized for reuse, they are hiring internal writers, licensing content that may be well-sourced but not specific to their needs, and bringing in freelance content creators without a plan in place to ensure their audience will even find what they publish....
Jeff Domansky's insight:
Netflix's hyper-categorization of its videos provides valuable strategic lessons for content marketing. There are several brilliant ways to apply this in your content marketing. Recommended reading. 9/10
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Very valuable insight from two social media thought leaders – Mitch Joel and Mark Schaefer. Recommended reading and listening. 9/10