Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
What’s the biggest factor that’s stopping you from blogging? Chances are it’s your lack of faith that blogging will produce revenue. The last thing you want to do is spend weeks, if not months, blogging and generate no income from it, right? To prove to you that blogging is an endeavor worth undertaking, I’ve created an infographic that shows you how blogging affects your bottom line.... 
No comment yet.
Sign up to comment
Scoop.it!
...When new B2C clients ask me what the benefits are of working with bloggers, I usually say something to the effect of: it's about marketing to people who will tell others about you (think word-of-mouth marketing). Outreach let's you tap into influencers' reach and communities to get the right niche of people talking about your business, which ultimately impacts product/service trust and consumer purchasing behavior. But, unless you're a smooth talker (which, I'm definitely not), then this elevator pitch won't be enough to convince your client to go with blogger outreach promotion. So instead, I've broken down 3 main talking points of why your B2C clients should want to work with bloggers....
Jeff Domansky's insight:
Jessica Edmonson shares why blogger outreach is important. Good read! 8/10
|
Scoop.it!
Having trouble figuring out which blog metrics matter? This post tells you exactly what to measure, how to measure it, and how often. The challenge isn’t so much measuring our efforts, as there are enough tools out there that make this easy. It’s more about knowing what to measure, how to do it, and most importantly, what to do with the data once it’s been uncovered. The focus here is to let you in on what we measure most frequently -- and, perhaps most interesting to you, the tools that allow us to do so....
Jeff Domansky's insight:
What metrics matter to blogging? Find out here.
Claudia Rei's curator insight,
October 13, 2014 1:39 AM
As we begin our Social Media Marketing Campaign’s and set missions and objectives, it is important to understand “what to measure, how to measure it, and how often” we should monitor our progress. The article summarizes the key metrics you should use to measure success, and most importantly what to do once you have discovered this data.
Four main metrics that should be measured include: clicks, social shares, inbound links, and revenue. Clicks help to provide marketers with direction and are the greatest indicator of whether topics are resonating with their audience. Social sharing is an indicator of whether people find your content helpful. Great content will have your audience spreading messages in a way that you cannot through word of mouth. Social shares are measured based on the performance of any on-page calls-to-action. Inbound links directly affect your page, which in turn affects how high your content ranks in search engines. Finally, tracking all revenue metrics back to the content that generated the original buzz is principal in ensuring a profitable strategy moving forward.
Some key takeaways are that marketers should review metrics and the level of engagement daily if not weekly. Since social media is contstantly evolving you must constantly stay ahead of the curve. Additionally the marketing strategy should be on going and campaign-based, and not about one-off posts. Lastly, it is apparent from this blogger that the software ‘HubSpot’ is what allows them to view detailed analytics of each specific blog post they publish to. Moving forward with our campaign this would be helpful to gain how to handle different analytics based off of each of their social media platforms. |
Neil Patel provides proof of blogging's positive impact.