Public Relations & Social Marketing Insight

When it comes to business blogging, how much time do people put into creating posts? How long are their articles? What goes into them? How often do they publish new content? How do they promote their posts? Do they measure the results?

The answers to any and all of the questions deliver interesting insights on the state of digital marketing. And thanks to the work of Orbit Media Studios, this data has been collected, made available and fun to consume.

For three years running, Andy Crestodina -- the web design and development company's co-founder -- and his team have surveyed 1000+ bloggers about how they create content and compiled their findings into blog posts, infographics, and SlideShares. Let's take a look at some of the trends over the years ......

It’s a rainy and cool weekend here in Melbourne, and I’m looking forward to reading something inspirational with several (ok many several) cups of tea. These have been an excellent start!

How Facebook Decides Who Sees Your Updates | Edgar

Oh. Wow. This was interesting and confusing and a complete rollercoaster of emotion. Now, if you’re like most bloggers, you’ll have set up your Facebook page to share your stuff. One of the tips shared in this article from the people at Facebook is… “avoid promotion”. Yay. Ah but all hope is not lost – they have other pretty solid tips to help you lift your Facebook algorithm game. I wrote them down in all caps.

5 Secrets of Selling to a Small Blog Audience | Be a Better Blogger

Not all of us are rolling in millions of unique pageviews a month, but we still have an audience. I think these are pretty solid ideas to help you make the most of what youdo have – and I loved her take on small blogs and advertising.

How to Make Money When Your Blog is Brand New | Blog Tyrant

A fantastic and very practical guide to earning an income right from the start. Couldn’t agree more!...

There is no better way to combine content marketing, social media marketing and SEO than blogging. Let’s take a look at just how powerful and effective blogging can be:Companies that blog get 97% more inbound links to their website.

Blogs are rated as the fifth most trusted source for accurate information online.61% of US online consumers have made a purchase based on recommendations from a blog.

Small businesses that blog get 126% more lead growth than small businesses that don’t blog.As you can see, there is a lot of value in blogging. These stats are enough to make any marketer rush to download WordPress and jump right in, but each one is meaningless if you don’t know how to blog....