Public Relations & Social Marketing Insight

Towards the end of 2015, we revealed that we’d lost nearly half of our social referral traffic. And the discussion around this post made us realise that if we want to continue growing, we need to see change as a necessity. We need to continue to push ourselves and figure out how to keep reinventing ourselves to stay ahead of the curve. 

This new design is our latest experiment and in this post, I’m excited to go into detail about different sections of the new blog design and share some of the thinking behind our content strategy....

Are you writing blog posts that (almost) nobody is reading? Are you spending hours writing the ultimate post for your startup and the only people reading or sharing it are your boss, your colleague and your parents?

Ever wondered why?

Because your content is boring.Sorry, but it’s true…..

Get this: There are over 2 million blog posts being written every single day. That means that the challenge isn’t writing a blog, it’s writing a blog that someone is actually going to read. It needs to be relevant, timely, colourful and well presented. You may think you already know that, but high are chances that  there are strategies and stages that you skipping over when creating your content. But do not fear. There are tools out there that can help you....

Sometimes, the jump from zero readership to several hundred, thousand, or ten thousand hits per day happens in a few weeks, more often it’s several months after a project begins that regular readership begins to take shape.  It’s 9 parts hard work and 1 part serendipity, getting your posts in front of the right people at the right time.

This blog is young, and I’ve far from cracked the code, but I can share with you what I’ve been doing with each post that goes up on this blog in order to nudge some initial traffic towards it.

In fact, if you’re reading this right, now, it’s highly likely that your visit is a direct result of one of the methods below – so it’s at least working a little bit, right?...

Finding the ideal theme for a business website can be tricky. There are countless themes available that market themselves as business themes, making it easy to just download the first one that looks about right so you can get on with setting it up. However, this is the quickest way to waste time and money.

Before setting out to find a theme, it’s important to work out what you need and even make a list of your requirements. If you’re setting up a website for a client who works in food and hospitality, you may need a website that offers online reservations. Hair salons may need a booking system, while online stores will need an eCommerce solution, such as MarketPress. For small business clients and consultants, their needs will be completely different.

The collection of themes below includes various themes designed especially for businesses, each offering different functionality such as booking forms, event managers, typography management, custom post types and sliders....