Public Relations & Social Marketing Insight

It started with a simple question: How long does it take to write a blog post? To find the answer, we reached out to 1000 bloggers. We asked a few other questions at the same time, and the responses gave us insight into the business of blogging.

Each year since, we’ve repeated this research. Over time, the data tells the story of a changing industry.

Key findings:

• The average blog post takes 3 hours and 20 minutes to write.
• In 2017, bloggers spent 39% more time on a typical blog post than in 2014
• Three years ago, 1 in 20 bloggers spent 6+ hours on a typical blog post. Today that number is 1 in 8.