Public Relations & Social Marketing Insight

It’s a rainy and cool weekend here in Melbourne, and I’m looking forward to reading something inspirational with several (ok many several) cups of tea. These have been an excellent start!

How Facebook Decides Who Sees Your Updates | Edgar

Oh. Wow. This was interesting and confusing and a complete rollercoaster of emotion. Now, if you’re like most bloggers, you’ll have set up your Facebook page to share your stuff. One of the tips shared in this article from the people at Facebook is… “avoid promotion”. Yay. Ah but all hope is not lost – they have other pretty solid tips to help you lift your Facebook algorithm game. I wrote them down in all caps.

5 Secrets of Selling to a Small Blog Audience | Be a Better Blogger

Not all of us are rolling in millions of unique pageviews a month, but we still have an audience. I think these are pretty solid ideas to help you make the most of what youdo have – and I loved her take on small blogs and advertising.

How to Make Money When Your Blog is Brand New | Blog Tyrant

A fantastic and very practical guide to earning an income right from the start. Couldn’t agree more!...

When I need inspiration for content that delights, email campaigns that actually work, and social media interactions that are genuinely fun ... I turn to one source: an online clothing store called ModCloth. My closet is proof that their marketing works. (Perhaps a little too well.) And watching them grow has been a master class in what a customer-driven company should look like.
Ask any inbound marketer, and most will name a company whose marketing inspires them like ModCloth inspires me. One they turn to when they need to re-ignite their fires, so to speak.

For this post, that's exactly what I did, with a particular focus on blogs. I asked other inbound marketers to name companies they think are rocking their blogs the way we'd all like to. I left out the obvious suspects -- we all know Moz, KISSmetrics, and other, similar are amazing at the whole inbound thing. But if I’ve left out your favorite company, please share it in the comments or on our thread on Inbound.org.