Public Relations & Social Marketing Insight

My friend and podcast co-host Tom Webster recently penned a really honest and thought-provoking post called “Authorship.”

In the post, Tom laments that the more he guest posts and syndicates his writing, the less relevant he may become. I know that sounds counter-intuitive but he makes some good points.

The web cares about CONTENT, not necessarily authors, and Tom postulates that in our frenzy to write and distibrute content, we may be creating more and more work only to become less and less visible....