Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
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Brand Marketers: Influencer Outreach Makes Perfect Cents - InNetwork

Brand Marketers: Influencer Outreach Makes Perfect Cents - InNetwork | Public Relations & Social Marketing Insight | Scoop.it
From innetwork.net - July 23, 2013 9:19 AM

...Technorati released a great report at the start of 2013 showing that after retail and brand websites, blogs are the most influential for consumer purchases. The best part is that the majority of influencers blog, and quite a few have multiple blogs!So where’s the disconnect?


Why are brand marketers only spending 6% of their social media budget on INFLUENCERS? (Brands spend about 10% of their digital marketing budget on social, with 6% of it dedicated to influencers). It’s shown to be effective and that consumers trust blogs more than social advertising and other networks. Influencers have a community that’s built on trust. When they recommend something to their community, people listen and trust them.


Why are marketers still hesitant?...

Jeff Domansky's insight:

Not only does research to show that consumers trust blogs, there are several excellent tools to help you connect with influencers easily and efficiently.

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Mastering the Three S Model of content marketing: Make it shareable! | SmartBlogs

Mastering the Three S Model of content marketing: Make it shareable! | SmartBlogs | Public Relations & Social Marketing Insight | Scoop.it
From smartblogs.com - April 20, 2013 2:56 AM
At last month’s Content Marketing Summit, hosted by Rise Interactive and my company, Skyword, leaders from IBM, Rise Interactive and Norton by Symantec gathered to discuss strategies for producing “shareable” content to generate brand awareness through search and social media. I’ve included their insights below....
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Digital Influence: Blogs Beat Social Networks for Driving Purchases

Digital Influence: Blogs Beat Social Networks for Driving Purchases | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingprofs.com - March 19, 2013 8:55 AM

Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report. Even so, brands seem to be investing more on other social channels, particularly Facebook, than on blogging.

 

Below, additional findings from the 2013 Digital Influence Report, based on surveys conducted among 1,200 consumers, 150 top brand marketers, and 6,000 digital influencers. When making decisions about what to buy, consumers rank blogs as the third most influential digital resource (31.1%), behind retail sites (56%) and brand sites (34%)....

Jeff Domansky's insight:

If you ever needed proof of the power and the ROI of blogging, here it is...

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Why B2B Blogging is Still the Right Thing to Do | Business 2 Community

Why B2B Blogging is Still the Right Thing to Do | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - March 9, 2013 1:59 AM

Telling your company’s story is important in social media marketing. Your website and your blog are the primary platforms for doing so. You have complete control of the message and the shape of the story.

 

If you want people to see the real story, you are the best person to tell the story truthfully. For these seven primary reasons, we are committed to the importance of blogging. A blog is an ideal format for a “think piece” – a post in which you can share your thoughts and ideas with your audience without limitations on the number of characters you use and without risking loss of ownership of your ideas....

Jeff Domansky's insight:

Bloggers? Start your engines...

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How to Generate More Leads With Your Blog, 5 Tips | Social Media Examiner

How to Generate More Leads With Your Blog, 5 Tips | Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediaexaminer.com - May 14, 2013 8:28 AM

Business blogging: learn how businesses with top marketing blogs generate leads with social media and content marketing....

 

Does your business have a blog? Would you like your blog to bring in more leads for your business? You already know you need to create awesome blog content, but there’s more to business blogging than just that. You also need to include a few tactics to help you bring in the leads you want. Here are some useful tactics to entice and capture leads used by top marketing business blogs!...

Jeff Domansky's insight:

Several useful tips on how to use your blog to create leads. Blogging is more than an awareness tool.

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No Readers? No Worries, Your Business Blog Is Still Valuable | Social Media Today

No Readers? No Worries, Your Business Blog Is Still Valuable | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
From socialmediatoday.com - April 9, 2013 1:27 AM

Not to take away from the amazing results that can be achieve by reaching a large and highly targeted audience with your blog content, but not every benefit of maintaining a business blog is dependent on having huge readership. The reality for most business blogs, at least when they’re first starting out, is that readership can be low… very low.

 

It can be discouraging to those who are contributing content, and working like crazy to keep a blog afloat to not see unique visitors, page views and subscribers come in droves from the get-go. Additionally, it can be tough to justify the ROI of your business’ blog to supervisors, management or ownership without having incredible reach. If this feels familiar, don’t sweat it. There is huge value to be had in maintaining a business blog, even if your readership is low....

Jeff Domansky's insight:

A valuable take on the value of business blogging whether you're subscription numbers are big or small. There's always a return on your time investment. Blog on.

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The Psychology and Future of Blogging

The Psychology and Future of Blogging | Public Relations & Social Marketing Insight | Scoop.it
From www.iblogzone.com - March 17, 2013 10:30 PM

Blogging is getting more and more popular and this trend is expected to continue in the years ahead, with expected regular blog readers of over 60% of the Internet population in the U.S. by 2014.

 

Experts predict in time blogs will become indistinguishable from the other channels which means they’ll be accepted as an inseparable part of the online media. But, have you stopped to think why do people actually blog; what makes them want to blog; is there some psychological basis behind blogging? All bloggers have a purpose for their voice to be heard, but it is in their psychology why they’ve chosen that purpose, or that particular voice. Here’s some blogging on the brain…

Jeff Domansky's insight:

Inside mindful blogging...

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