Public Relations & Social Marketing Insight

A persuasive blog post not only gets the conversation started, but it creates an appetite for your ideas and products, without you coming across like a sleazy salesman.

This is why I put so much time, money, and effort into creating exceptional content with all the persuasive checks and balances. And I’ve told you this before: When I started blogging, my content failed to hit the mark.

Now, I’ve fine-tuned a system that allows me to create powerful content in record time.

Trust me, you can do it too, and I’ll show you exactly how.

In fact, I’ll give you specific formulas that you can plug-and-play to craft your blog posts in under an hour....

There’s been a great deal of discussion about the future of the publishing world lately. I’m constantly reading articles with questions like, “What implications does Facebook Instant Articles or Apple News hold for publishers?” “Are traditional publishers going extinct?” and “How can publishers survive in this digital first world?”

I’m here to put these questions to rest. It’s no secret that consumer behaviors have changed. People don’t wait hours to read a long-form article when they can jump on Twitter and see the latest tidbit. Speaking of Twitter, social networks have been a primary driver in this shift in consumer behavior. Thanks to social media, the newsroom isn’t always the first to break the news.

Nowadays, your average tweeters and Instagrammers often beat traditional reporters to the scene, breaking stories and posting real-time updates before news outlets.

Take The New York Times’ coverage of the Brussels Bombings, for example. One of the most notable and trustworthy sources for news became aware of the attacks when a London-based editor found a tweet about smoke at the Brussels airport. Twelve consecutive hours of live reporting ensued and brought millions of eyeballs to the Times’ website — all thanks to that one tweet....

Domain names have always had an impact in the branding and SEO of online businesses. In the past, online marketers used “Exact Match Domains” or EMDs, which are domain names that are the same as a key phrase they are targeting. Although this is no longer as effective after Google’s EMD update in 2012, coming up with a domain name that’s relevant and conveys a meaningful message to your would-be visitors. Adding a keyword or two in the domain name has also shown to increase a website’s performance in ads and SERP listings.

Given that domain names cannot be changed when registered, it is essential for businesses and bloggers to plan very carefully ahead.This is one of the most important decisions you should make for your site to take off. To help you determine the perfect domain name for your site, here are five of the best tools out there you should consider using....