Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Science of Great Content Marketing Visuals: How to Choose Best Fonts, Colors, Layouts

Science of Great Content Marketing Visuals: How to Choose Best Fonts, Colors, Layouts | Public Relations & Social Marketing Insight | Scoop.it

If you’ve been looking to supercharge your social media strategy, you probably know a lot about the benefits of using images.

But, how much do you know about actually creating scientifically shareable images?

Turns out, there’s tons of actionable, research-backed advice on how to create social media images that get shared—the ideal colors, fonts, text, and more, all leveraging what we know about design, psychology and the Internet to get more shares and engagement. 

By the end of this article you’re going to be fully aware of how to make images that your readers can’t help but share. All backed by science....

Jeff Domansky's insight:

NewsCred offers practical tips in making your images more emotional and more effective.

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Complete Guide to Creating Awesome Visual Content

Complete Guide to Creating Awesome Visual Content | Public Relations & Social Marketing Insight | Scoop.it

You’ve perhaps heard of visual content? The term seems to be everywhere these days. We come across it all the time as we’re curating content, and it seems that media strategies now consider visuals as required elements.


As visual content on social networks has grown, so too has the emphasis on storytelling with pictures. Indelible, craveable, relatable images have become a high currency in the world of content marketing, and the push for visual content seems to only be getting stronger.


So what are you to do with this new focus on visuals? I’m happy to share with you some of our favorite ideas, tips, and tools....

Jeff Domansky's insight:

The push for visual content seems is only getting stronger. Here are some of Kevan Lee and Buffer's favorite ideas, tips, and tools to help produce great images.

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