72% of Marketers Say Data Analysis More Important Than Social Media Skills | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - January 11, 2017 1:45 AM

A new report by ad-tech provider Blue Venn finds that 72% of marketers consider data analysis more important than social media skills. The report, "Customer Data: The Monster Under the Bed?,” incorporates research from 200 U.S. and U.K. marketers, with the goal of identifying the attributes most needed to compete in the data-centric marketing landscape.


Key findings include:


--Data management is now considered more vital than social media (65%), Web development (31%), graphic design (23%), and search engine optimization (13%).


--However, 27% of marketers are still handing over the process of data analysis to IT departments....