Public Relations & Social Marketing Insight

A Seattle startup has developed what it calls a “3D printer for beer” — a device that can be used by just about anyone inside their own home to brew craft beer.

PicoBrew, which already brought you a badass high-tech beer-maker in the form of its Zymatic product, today launched a Kickstarter for Pico, the smaller, faster, and easier-to-use version of the Zymatic that is half the cost.

The company’s first product was the PicoBrew Zymatic, a $1,999 beer-making machine that allows amateur brewers to easily craft delicious stouts, porters and IPAs on their kitchen countertops. PicoBrew raised more than $660,000 with its initial Kickstarter and has now shipped more than 1,200 Zymatic devices.

The Pico, on the other hand, retails for $999 and at a limited time price of just $499 for those that pre-order from the Kickstarter campaign. While the Zymatic targeted brewing professionals, the Pico is more for the home craft beer enthusiast....