Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Best Craft Brewery in Every State

The Best Craft Brewery in Every State | Public Relations & Social Marketing Insight | Scoop.it

If you have a beer in your hand, life is probably good. And if you have the best beer, life is probably even better, especially if it's from the best craft brewery in your state.


How are we defining "best brewery" here? Obviously, making fantastic beer is a must -- although that's happening in so many places these days that it's becoming an extremely delicious problem. Does size matter? To a degree; if two breweries we like are pretty close in quality and one of them is providing beer to many more people, that could tip the scale in its favor, but we might also go with the smaller place that's inspiring fans to drive hours for its beers.


Check out our picks below and read about some beers to add to your bucket list, or just scroll down to your state and head straight to the comments section to heckle us about our brewery choice. However you want to play it, happy drinking!...

Jeff Domansky's insight:

What's the best craft brewery in your state? This painstakingly assembled guide will tell you. Ahhhhhh.

OmniRunner's curator insight, April 30, 2017 11:19 AM
A good, fun read. Sorry about all of the ads!
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Alcohol & Sport: A Match Made In Heaven?

Alcohol & Sport: A Match Made In Heaven? | Public Relations & Social Marketing Insight | Scoop.it

If you’re an American and you’re watching sports, chances are you probably have a beer in your hand. Research from the Harris Poll suggests 8 out of 10 American adults are watching the World Series on TV with an alcoholic beverage. People attending live sports are also highly likely to hit the bar, no matter what sporting event they attend.

 

Interestingly, some sports go hand-in-hand with alcohol more than others. American football is the premier U.S. sport for drinking with 84 percent consuming alcohol while watching it on television and 83 percent enjoying it at the stadium. Boxing is the second most popular sport for a round of drinks, whether you’re watching at home or ringside. 78 percent of people tend to watch a hockey game on television with some form of alcoholic beverage and it rounds off the top three. Even though it’s less common to order a beer at a tennis game, many people do it anyway. 75 percent of U.S. adults say they prefer to drink alcohol during a live tennis game while 76 percent quench their thirst for beer watching a live round of golf.

Jeff Domansky's insight:

This chart shows the percentage of Americans consuming alcohol while watching the following sports on television or live. With some sports, like tennis, golf and soccer, you need a drink just to liven things up.  And those numbers for soccer? Lies! It's gotta be 100% enjoying a beer while watching soccer!  ;-)

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BeersOnFilm.com

BeersOnFilm.com | Public Relations & Social Marketing Insight | Scoop.it

Favorite beer films of all times. Search by genre, actor, actress and of course beer brands . Feel free to browse all posts and discover hundreds libation related movie scenes that you may not never have known existed.

Jeff Domansky's insight:

Best beers on film - the website. Who knew?

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Infographic: The Most Expensive Cities Worldwide to Drink a Beer | Statista

Infographic: The Most Expensive Cities Worldwide to Drink a Beer | Statista | Public Relations & Social Marketing Insight | Scoop.it

If you’re on a business trip to the city of Lausanne in Switzerland, you might have to think twice about drinking an evening beer on your company’s tab in one of the city’s bars. Eyebrows would certainly be raised in accounting at a 33cl beer that costs a whopping $17.60. Situated on the shores of Lake Geneva, the city has the highest beer prices in the world, according to a ranking released by GoEuro.


The website compared the price of local and imported draught beer in hotel bars worldwide to compile their ranking. If you find yourself on a business trip to Lausanne, it might be better to visit one of the city’s supermarkets where a bottle of beer costs only $1.42 on average by comparison.Hong Kong also charges extortionate prices for alcoholic drinks in bars with a 33cl beer coming in at just over $11 on average.


Paris and Zürich follow with beer prices in bars averaging $10.08 and $10.03 respectively. New York is the only US city to make the top 10 of GoEuro’s ranking with a 33cl beer in a bar costing $9.22 on average. Rome and Tel Aviv round off the ten costliest places to drink beer worldwide with both charging just over $9 on average.


There is a massive disparity with the cheapest cities for beer drinkers, the majority of which can be found in Eastern Europe. Bratislava’s bars charge a mere $2.80 on average for a 33cl with Kiev and Cape Town coming second and third for the world’s most affordable brews.

Jeff Domansky's insight:

This chart shows the average price of a 33cl beer in a bar in 2016. Avoid Switzerland - $17.60 beer?

Jeff Domansky's curator insight, July 6, 2016 11:36 AM

This chart shows the average price of a 33cl beer in a bar in 2016. Avoid Switzerland - $17.60 beer?

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AB | Smart, Automated Craft Beer Home Brewery

Using only the highest quality of beer brewing ingredients, you'll be able to select your recipe from a library of hundreds of master recipes and, with the push of a few buttons, you'll have perfect beer in as little as one week. Fully customizable and community-integrated, it will change the way you both brew and experience beer for the rest of your life!...

Jeff Domansky's insight:

Now that's tasty, smart technology!

Jeff Domansky's curator insight, April 30, 2016 4:33 PM

Now that's tasty, smart technology!

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'3D printer for beer': PicoBrew unveils new $499 at-home brewing machine - GeekWire

'3D printer for beer': PicoBrew unveils new $499 at-home brewing machine - GeekWire | Public Relations & Social Marketing Insight | Scoop.it

A Seattle startup has developed what it calls a “3D printer for beer” — a device that can be used by just about anyone inside their own home to brew craft beer.

PicoBrew, which already brought you a badass high-tech beer-maker in the form of its Zymatic product, today launched a Kickstarter for Pico, the smaller, faster, and easier-to-use version of the Zymatic that is half the cost.

The company’s first product was the PicoBrew Zymatic, a $1,999 beer-making machine that allows amateur brewers to easily craft delicious stouts, porters and IPAs on their kitchen countertops. PicoBrew raised more than $660,000 with its initial Kickstarter and has now shipped more than 1,200 Zymatic devices.

The Pico, on the other hand, retails for $999 and at a limited time price of just $499 for those that pre-order from the Kickstarter campaign. While the Zymatic targeted brewing professionals, the Pico is more for the home craft beer enthusiast....

Jeff Domansky's insight:

Who knew technology could be so tasty? Cheers!

Jeff Domansky's curator insight, October 26, 2015 11:33 PM

Who knew technology could be so tasty? Cheers!

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Carlsberg Makes Londoners Happy With Billboard That Gives Out Free Beer

Carlsberg Makes Londoners Happy With Billboard That Gives Out Free Beer | Public Relations & Social Marketing Insight | Scoop.it

If you thought Coke Zero's drinkable billboard was impressive, Carlsberg would like to serve you some outdoor advertising with a bit more kick.


The Danish brewer, with help from ad agency Fold7 and design company Mission Media, unveiled a beer-dispensing billboard at The Old Truman Brewery on Brick Lane in London. The billboard was emblazoned with the headline, "Probably the best poster in the world." The brand was on hand to monitor the drinkers, making sure no one was under 18....

Jeff Domansky's insight:

Tasty beer billboard campaign turns hops heads in London. Only in Britain? Pity!

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Beervana: The Bold New World of 2014 Looks Unsettlingly Like 1978

Beervana: The Bold New World of 2014 Looks Unsettlingly Like 1978 | Public Relations & Social Marketing Insight | Scoop.it

...Stone's corporate identity has always threatened to bleed over the thin line separating satire and self-importance, so maybe it's not the best example of craft beer's direction.  TheAtlantic piece drives the point home more pointedly: "So is this the future of U.S. beer consumption – a country that stumbles over itself to buy beer made with wild-carrot seed, bee balm, chanterelle mushrooms , and aged in whiskey barrels?"


It got me thinking.  If the craft beer market has become a contest over the most outrageous, has craft beer finally grown up and become its nemesis, mass market beer?  Allow me to demonstrate....

Jeff Domansky's insight:

Ponder this: Has craft beer marketing gone too far?

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The Top Beer Brands On Social Media | Business 2 Community

The Top Beer Brands On Social Media | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it

Social media is a delicate proposition for Beer brands. On one hand their product is one of the most social products available. On the other hand, there are regulations about how social the brand itself can be.

 

This article looks at the top Beer brands on social media, and what they are doing to get themselves there. Overall Facebook has been, and continues to be, the strongest platform for promoting beer. It has solid age restriction barriers in place – unlike Twitter, which has a more freewheeling, unrestricted access, philosophy.

 

However, in recent times the Beer companies have started to become more active on Twitter, perhaps in recognition of a characteristic that they with it… the ability to generate Buzz. Here’s a look at the top 5 Beer Brands and how they are using social media....

Jeff Domansky's insight:

Mmmmmm...beer...marketing...

Ali Anani's curator insight, May 18, 2013 12:40 AM

Learn from successful businesses

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7 smoky beers to challenge your taste buds

7 smoky beers to challenge your taste buds | Public Relations & Social Marketing Insight | Scoop.it

Smoked beer — Rauchbier in German —traditionally acquires its particular flavor from heating malted barley over an open fire, though craft brewers these days are finding many ways of imparting a smokiness in their brews. Often evocative of bacon, bonfires, and/or whisky, it’s one of the more divisive genres of beer out there.

 

Here are seven eclectic examples to try. All achieve smokiness in different ways, and all with excellent results....

Jeff Domansky's insight:

Try something other than an IPA this fall.

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Internet-Connected Cup Tells Bartender When It's Time for a Refill

Internet-Connected Cup Tells Bartender When It's Time for a Refill | Public Relations & Social Marketing Insight | Scoop.it

The Internet of Things may be coming to a bar near you.

 

In the latest twist in IoT gadgetry, the Absout Company’s Malibu brand is introducing ‘Coco-nect’ cups, which send signals to bar staff when a fresh drink is required.

 

The connected-drinks system uses Wi-Fi and RFID technologies with the coconut-shaped cups.

 

When a fresh drink is desired, the consumer twists the bottom of the cup, which send a drink order to the bar, including the consumer’s location....

Jeff Domansky's insight:

Internet-Connected Cup tells bartender when it's time for a refill. Tasty IoT.

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This London startup is using AI to brew beer

This London startup is using AI to brew beer | Public Relations & Social Marketing Insight | Scoop.it

You’ve seen AI achieve incredible things like defeat world champions at Go, describe photos for the visually impaired and operate an elevator. But now, a startup in London has finally figured a genuinely useful application: brewing quality beers.

IntelligentX offers four basic beers, including a classic British golden ale, a British bitter kissed with grapefruit, a hoppy American pale ale and a smokey Marmite brew. Once you’ve tasted them, you can chat with the company’s Messenger bot to share your feedback, which its AI  (built using IntelligentX’s own machine learning algorithm) uses to improve on its recipes.


That means that each batch of beer will have a unique flavor. In addition, IntelligentX says it will publish every recipe that its Automated Brewing Intelligence (ABI) creates, so people can try recreating them on their own....

Jeff Domansky's insight:

Beer brewed by AI in UK - OMG!

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Beer label design trends taking it to the extreme - The Creative Edge

Beer label design trends taking it to the extreme - The Creative Edge | Public Relations & Social Marketing Insight | Scoop.it

When the weather warms up, the arctic length of the supermarket beer aisle starts to beckon. And every year, when we venture over, we are amazed by the amount of design talent on display. Moreover, it is clear that the trends in beer label design are always changing.


The growth of the craft beer (a.k.a. artisanal, a.k.a. micro-brewed, a.k.a. small batch, whatever) industry appears to be unstoppable. In fact, there are so many bottles to choose from now, almost all of them thoughtfully designed, that it has become rather difficult for any one to stand out. Is it still possible to do so on the basis of a particularly good beer label design alone?


We think so.Here is our trend observation: the best examples of beer label design today do not take the middle road. They are either distinctly maximal (colorful, visually loud, eclectic and full of attitude) or minimal (confidently spare, geometric, typography-oriented, exuding elegance). Below we’ve rounded up our favorite recent examples of each type...

Jeff Domansky's insight:

With beer label design, the best way to stand out is often a super maximal approach or a very minimal one. Here 99 Designs rounds up great examples of each.

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Drink Beers, Then Scratch Them Off This Infographic Like A Lottery Ticket

Drink Beers, Then Scratch Them Off This Infographic Like A Lottery Ticket | Public Relations & Social Marketing Insight | Scoop.it

The guys at Brooklyn's Pop Chart Lab's already put out the most comprehensive beer infographic on the planet, but you'd die of alcohol poisoning if you tried to drink your way through it, even in a year. Inspired by the annoyingly repetitive school bus tune, Pop Chart's latest is a lot more manageable. The 99 Bottles of Craft Beer on the Wall chart is a scratch-off checklist of almost 100 craft beers.

Jeff Domansky's insight:

A pint of creativity. 99 bottles of beer on the wall, literally.

Marco Favero's curator insight, January 24, 2016 5:05 AM

aggiungere la vostra comprensione ...

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14 Coolest Beer Label Designs You've Ever Seen

14 Coolest Beer Label Designs You've Ever Seen | Public Relations & Social Marketing Insight | Scoop.it

While it's certainly important for a beer to taste good, there's no denying that packaging has some influence on people's buying decisions.


Ten years ago, a lot of breweries found they could get away with soliciting a friend to design their beer packaging. Not anymore. With so many beers competing for attention on the shelves, standout beer labels have become a critical part of any brewery's marketing strategy.


So which breweries have come up with those really standout designs? Let's take a look at 14 breweries that set themselves apart....

Jeff Domansky's insight:

Which breweries have come up with the best beer label designs? Check out these 14 breweries.

Brian Chaulk's curator insight, July 30, 2015 11:57 AM

Which breweries have come up with the best beer label designs? Check out these 14 breweries.

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Every Country's Most Popular Beer | Daily Infographic

Every Country's Most Popular Beer | Daily Infographic | Public Relations & Social Marketing Insight | Scoop.it

For Thousands of years beer has filled the bellies of humanity. Beer defies borders and stretches into almost every culture on the globe. The beer companies of the world are some of the most successful businesses ever known.

Huge international business conglomerates are purchasing breweries of all different sizes. A more newsworthy acquisition recently has been the purchase of Pabst Brewing by a Russian corporation. This means my local beer of Lone Star has even less of a foothold in Texas – where it’s regionally sold. Other regional brands like Old Style, and Washington’s Rainer brands are also owned by Pabst, or should I say some business man in Russia....

Jeff Domansky's insight:

Tasty beer trivia. Who knew?

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Instead of a Laptop, This Messenger Bag Hides An Ice-Cold Beer Bonanza - Cult of Mac

Instead of a Laptop, This Messenger Bag Hides An Ice-Cold Beer Bonanza - Cult of Mac | Public Relations & Social Marketing Insight | Scoop.it

Nothing screams “summer!” like a bag full of beer and ice. The messenger-bag gurus at Timbuk2 know this, and have re-clad and re-released their stealthy party-in-a-bag bag, the Dolores Chiller Messenger — this time in Pilsner Urquell’s signature green and white colors.


You may be asking “can’t I just dump all the stuff out of my own messenger bag and fill it with beer and ice?” Why no, you can’t. Your bag’s interior isn’t insulated; and more importantly, your bag doesn’t come with a handy bottle opener....

Jeff Domansky's insight:

Ahh summer and beer. Ingenuity and did I mention beer?... ;-)

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