Public Relations & Social Marketing Insight

Coors Light may have its double-vented wide-mouth cans and its two-stage activation bottles, but it doesn't have a monopoly on beer technology. Another Molson Coors brand, Cobra, is out with a notable invention—not with its own packaging, but with a special glass it claims is revolutionary.

London agency Karmarama helped design the glass, with help from hydrodynamics and fluid mechanics specialists and professors at universities including Birmingham University and Imperial College. The futuristic chalice is now in production for release this summer.

The agency says the glass "has a unique channel in the interior facia allowing the liquid to flow smoothly around the glass to the base, creating a whirlpool effect, releasing flavor and aroma and creating the perfect head, all in order to bring to life the beer's 'Impossibly smooth' positioning."...

Anheuser-Busch is targeting millennial consumers by partnering with mobile shopping application Ibotta to offer users aged 21 or over special offers for purchasing beer at convenience, liquor and grocery stores, as well as select bars and restaurants.

The alcohol brand has entered into a preferred partnership with the cash-back rebate platform that will last through February 2018, giving Anheuser-Busch ample time to inspire purchases among long-time fans and work toward gaining new customers. 

Ibotta app users can now receive up to $5 cash back on a slew of Anheuser-Busch brands, including Stella Artois, Bud Light and Michelob Ultra, an incentive that could easily prompt more individuals to buy beer on mobile devices....

If you’re an American and you’re watching sports, chances are you probably have a beer in your hand. Research from the Harris Poll suggests 8 out of 10 American adults are watching the World Series on TV with an alcoholic beverage. People attending live sports are also highly likely to hit the bar, no matter what sporting event they attend.

Interestingly, some sports go hand-in-hand with alcohol more than others. American football is the premier U.S. sport for drinking with 84 percent consuming alcohol while watching it on television and 83 percent enjoying it at the stadium. Boxing is the second most popular sport for a round of drinks, whether you’re watching at home or ringside. 78 percent of people tend to watch a hockey game on television with some form of alcoholic beverage and it rounds off the top three. Even though it’s less common to order a beer at a tennis game, many people do it anyway. 75 percent of U.S. adults say they prefer to drink alcohol during a live tennis game while 76 percent quench their thirst for beer watching a live round of golf.

This week is American Craft Beer Week. To celebrate, craft brewers have teamed up to create a single beer, which is being made using the same recipe by more than 100 craft brewers—and in an act of even greater unity, features the names of 4,490 craft brewers from all 50 states on the can.

It's a cool idea, and an interesting design, though truth be told it doesn't exactly pop. Still, it's the thought (and the quality of the beer) that counts—and craft brewers are using this week to spread their message with a movement to #MakeSmallBeerBig....