Public Relations & Social Marketing Insight
443.6K views | +2 today
Follow
Public Relations & Social Marketing Insight
Social Media
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Anheuser-Busch shakes up on-the-go mobile purchases via Ibotta partnership - Mobile Commerce Daily

Anheuser-Busch shakes up on-the-go mobile purchases via Ibotta partnership - Mobile Commerce Daily | Public Relations & Social Marketing Insight | Scoop.it
From www.mobilecommercedaily.com - March 3, 2016 10:42 AM

Anheuser-Busch is targeting millennial consumers by partnering with mobile shopping application Ibotta to offer users aged 21 or over special offers for purchasing beer at convenience, liquor and grocery stores, as well as select bars and restaurants.

 

The alcohol brand has entered into a preferred partnership with the cash-back rebate platform that will last through February 2018, giving Anheuser-Busch ample time to inspire purchases among long-time fans and work toward gaining new customers. 

 

Ibotta app users can now receive up to $5 cash back on a slew of Anheuser-Busch brands, including Stella Artois, Bud Light and Michelob Ultra, an incentive that could easily prompt more individuals to buy beer on mobile devices....

Jeff Domansky's insight:

I'll have cashback and a cold one. Who knew? Mobile cashback on your beer?

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Instead of a Laptop, This Messenger Bag Hides An Ice-Cold Beer Bonanza - Cult of Mac

Instead of a Laptop, This Messenger Bag Hides An Ice-Cold Beer Bonanza - Cult of Mac | Public Relations & Social Marketing Insight | Scoop.it
From www.cultofmac.com - July 9, 2013 9:14 AM

Nothing screams “summer!” like a bag full of beer and ice. The messenger-bag gurus at Timbuk2 know this, and have re-clad and re-released their stealthy party-in-a-bag bag, the Dolores Chiller Messenger — this time in Pilsner Urquell’s signature green and white colors.


You may be asking “can’t I just dump all the stuff out of my own messenger bag and fill it with beer and ice?” Why no, you can’t. Your bag’s interior isn’t insulated; and more importantly, your bag doesn’t come with a handy bottle opener....

Jeff Domansky's insight:

Ahh summer and beer. Ingenuity and did I mention beer?... ;-)

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Carlsberg Makes Londoners Happy With Billboard That Gives Out Free Beer

Carlsberg Makes Londoners Happy With Billboard That Gives Out Free Beer | Public Relations & Social Marketing Insight | Scoop.it
From www.adweek.com - April 16, 2015 10:09 AM

If you thought Coke Zero's drinkable billboard was impressive, Carlsberg would like to serve you some outdoor advertising with a bit more kick.


The Danish brewer, with help from ad agency Fold7 and design company Mission Media, unveiled a beer-dispensing billboard at The Old Truman Brewery on Brick Lane in London. The billboard was emblazoned with the headline, "Probably the best poster in the world." The brand was on hand to monitor the drinkers, making sure no one was under 18....

Jeff Domansky's insight:

Tasty beer billboard campaign turns hops heads in London. Only in Britain? Pity!

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

The Intersection of Color Design and... Beer | Core77

The Intersection of Color Design and... Beer | Core77 | Public Relations & Social Marketing Insight | Scoop.it
From www.core77.com - January 22, 2013 7:22 PM

The curse of the designer: You sit at the bar quaffing your favorite brew after a long day at the studio, then the light hits the stein just right... and you start wondering what the C, M, Y and K numbers are of this particular beer. Well, wonder no more—the Beertone color reference guide aims to do for beer what Pantone has done for everything else in the world: Assign it a specific color value.

 

For now the Swiss-based venture has only quantified Swiss-made brews, but they've got plans to expand beyond their borders and are taking suggestions. There's no word on when the 200-plus swatch booklet will begin shipping, but they're taking pre-orders right here....

Jeff Domansky's insight:

A colorful and tasty post... ;-)

more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn