Reputation challenges: recent "dongle incident" demonstrates that we are living in a world with no room for error. Where will it lead?
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Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by
Jeff Domansky
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The Yes Men are at it again. The badvocates' newest target?
Multinational oil company Shell and its plans for an Arctic drilling program to search for new Alaska oil reserves.
The “Arctic Ready“campaign launched late last week. It got a fair bit of buzz in social media and a little traditional media coverage. But it wasn’t a home run by any means.
What worked and what didn't?... 
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From
gawker
If this video of a PR disaster at a private party hosted by Shell Oil atop of Seattle's Space Needle last night seems too good to be true, that's because it is.
The video is a hoax, but a very good one!
The story went that this video was shot by an Occupy Wall street protester named Logan Price who infiltrated a private party called "New Frontiers" thrown by Shell to celebrate the impending expansion of offshore drilling operations into the Arctic. Shell set up a replica of the Kulluk oil rig that will be doing the drilling and invited the widow of the man who designed the rig to symbolically "tap the arctic" and fill her glass with liquor poured from the top of the model rig. But, whoops, the pump malfunctioned and spewed all over her. Now that's symbolism!
"if Shell can't even handle a three-foot replica of a rig that pumps booze, how is the company going to fare in the Arctic deep?" laughed Tree hugger. The story was also picked up by the Seattle Post Intelligencer, Gothamist and our geeky cousin Gizmodo.
[Badvocates target Shell in a hoax that keeps on giving. Wonder if it is truly effective? - JD]
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A PR firm that helped to support Occupy just won a prestigious award for its work, much to the movement’s chagrin.
Occupy Wall Street may be weakened, but the brand seems to be doing fine: The protest movement just won a prestigious PR award.
Technically, the award went to Workhouse Publicity, a high-end New York firm that launched a pro-bono Occupy campaign after protestors took over Zuccotti Park last year. On Thursday, Workhouse scored the Public Relations Society of America’s Silver Anvil Award — the Oscar of the industry — for public service with an entry called “The Revolution Will Be Editorialized.”...
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Greenpeace, the Yes Lab, and members of the Occupy movement are claiming responsibility for a set of actions that have focused intense attention on Shell's Arctic drilling program.
Activists claim responsibility for viral sensation, corporate makeover.
Greenpeace, the Yes Lab, and members of the Occupy movement are claiming responsibility for a set of actions that have focused intense attention on Shell's Arctic drilling program....
The centerpiece of the action was a lavish party in the Space Needle, in which a model of an Arctic-bound oil rig "accidentally" spewed liquid in the face of the rig designer's "widow"—actually 84-year-old Occupy activist Dorli Rainey, well-known for having been brutally pepper-sprayed in the face by Seattle Police during Occupy protests last fall....
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