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Scoop.it!
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Scoop.it!
Media relations taken too far: how not to follow up on a press release, captured in a video. Ever been involved in something like this as either a PR pro or a journalist?
[Adam Sherk shares a fun look at bad media relations - JD]
Scoop.it!
Dear P.R., The news starts with a spark. As journalists, we’re skilled at fanning the flames. It’s your job to deliver that fire without anyone getting burned. And that’s no easy task. We realize we’re not perfect. We ask you for unique quotes, high res images, embeddable videos, and tell you we want them yesterday. Some of us are super sanctimonious. Some of us respond to your RSVPs but not your pitches and then take two gift bags. Some of us will befriend you just to crucify you for a scoop. Or we tell you we’re going to interview the CEO about one thing, and then bring up that thing. And sometimes we delete your heartfelt emails or decline to respond....
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Scoop.it!
...When you find out the aforementioned movie critic passed away via email, it sucks even more. It sucks to find out someone died via email at all, right? But when that email is a pitch shoving "a relevant expert" down your throat, it's a whole new universe of sucking. It's a dimension of sucking so far beyond the "sucks universe" that it takes light from sucks a year to reach it. It's a state of sucking so far beyond sucking it takes the light from sucking one year to reach this new level of bad pitching. You get the idea. Yet, less than 24 hours after Roger Ebert went to the big movie theatre in the sky, someone who shall remain nameless, sent out the following pitch en mass. This pitch was sent to me separately by Shannan amd Traci - two different PR professionals....
Jeff Domansky's insight:
This PR agency pitch to a blogger is so utterly and completely bad, it's hard to describe. No self-respecting "PR pro" pitch this way... ever.
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This woeful PR publicist's pitch to humorist Dave Barry, yes THAT Dave Barry, is wrong in so many ways it deserves to be shared as a lesson for all PR pros. Read it and weep....
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In the annals of 'no frigging clue why I'm in PR, this one is right up there...recounted uproariouslyby The Blogess...
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Lots of lessons from this PRNewser collection of woefully bad PR media pitches. They will make you wince!