Public Relations & Social Marketing Insight

Automated journalism is here to stay, according to a new report from Columbia’s Tow Center and research fellow Andreas Graefe. But what are the most efficient uses of this technology, and what are its limitations? What is it good for that news organizations might not have considered yet? How do readers respond to automated articles? How does the spread of automated journalism affect the way human journalists do their jobs?

The report explores some of those issues in depth, presenting several case studies (and allaying some fears of a robot takeover).