Public Relations & Social Marketing Insight

Video content has exploded in popularity, and it’s no wonder. Consumers find video engaging, compelling and convincing — so much so that they’re anywhere from 64% to 85% more likely to buy after viewing a video.

There’s a lot to think about, from actually shooting the video to post production, finding copyright free music and more. Equipment quality, lighting expertise, editing skill and audio optimization still matter a great deal (more than ever, in fact).

So while the barriers to entry for video creation have been reduced, the barriers to creating exceptional video have actually skyrocketed.

In this column, we’re going to explore some really useful places to find one element that can make your marketing and product videos way more professional and polished: background music....

Whether you’re looking to spice up a home movie or polish a professional video, production music has the unique ability to add a masterful touch to your project.

And Free Stock Music wants to give you the absolute best production music — without charging you a dime!

With daily additions to our free soundtrack music library, we’re committed to helping you find the perfect song.As a registered user, all of the songs on the site are available to you and you may use them freely and legally in your own projects, royalty free....

An audio recording doesn't have to go through the full-fledged production process of creating an a podcast in order for it to be a valuable activity for students. Creating short, unedited audio recordings is a good way for students to record and share their reflections on things that they have learned and observed in your classroom. The following five tools can all be used for creating and sharing short audio recordings.