Public Relations & Social Marketing Insight

We’re now at one of those times when an influx of new, emerging technologies is poised to change the way audiences consume content. Should brands take a risk and enter uncharted territories, or stay the course with what they do best, and see how things play out?

“Marketers’ best leverage exists when there’s a new audience that’s growing but not a lot of competition trying to reach that audience,” says Kipp Bodnar, Chief Marketing Officer, Hubspot. “When you invest in an emerging technology, you can be in front of a growing audience in a far less competitive landscape.”

That’s why as innovations like virtual assistants, artificial intelligence (AI), 360-degree live video, and others take shape, brand content creators are among the first to experiment.

Here’s a look at how forward-thinking brands are harnessing the latest technologies to deliver content....

The 2017 edition of the Consumer Electronics Show, which concluded today in Las Vegas, featured boatloads of new technologies, driverless cars full of new technologies. Many of these advances, particularly Artificial Intelligence, Augmented Reality, and Virtual Reality, have great appeal to marketers.

AI, AR, and VR are poised to be transformative technologies for marketers — if not right this minute. For the most part, aside from some tentative and necessary experimentation, marketers remain focused on what can help them immediately.

This cross section of 12 quotes from the CES sessions indicates that marketers, for now, will pay more attention to more familiar acronyms, such as CM (content marketing); DDM (data-driven marketing); and CX (customer experience) than to AI, AR, and VR:...

Virtual reality promises massive changes to the way we experience and interact with technology. Despite that, VR has failed to burst into the mainstream. At least so far…But with cheap cardboard boxes that turn smartphones into virtual reality headsets and intrepid developers pushing for VR standards for web browsers, widespread virtual reality on the web is getting closer and closer.

In this post, I’ll dig into some of the implications of virtual reality on both WordPress and in web design in general....